Every category where a model named Zeni for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI accounting assistants	Accounting and close	2%	13 of 85	10%	10	accepted challenger	▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Business banking	Treasury and cash	0%	74 of 86	100%	1	under 10 labels · led by Mercury at 23%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Zeni held within the floor in all two categories: no change cleared 10 points.

Best category · AI accounting assistants · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 8 pointsRank 15 → 9 of 63

Mid-market▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

3%from 0% in September 2026

Inside the floor by 7 pointsRank 28 → 12 of 72

Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 8 pointsRank 55 → 18 of 87

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
AI accounting assistants	0%	3%	▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 28 → 13 of 85
Business banking	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 74 of 86, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zeni across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	1	0	2
Perplexity Sonar	0	2	0	0	2
Grok 4.1 Fast	0	0	1	0	1
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	0	0	1	1
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	1	0	0	1	2
GLM 4.7 FlashX	1	0	0	0	1
MiniMax M2.5	1	0	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase2 labels2

Comparative8 labels2not counted in share

Budget-constrained3 labelsNone

Scale-constrained6 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative29 labels in all, every segment counted; 3 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you are a Startup with high volume: Choose Zeni.” GLM 4.7 FlashX · AI accounting assistants · comparative prompt · first choice

“Zeni - Best for Full-Service Bookkeeping” MiniMax M2.5 · AI accounting assistants · comparative prompt · first choice

“🏆 Top Recommendation: Zeni” Kimi K2 · AI accounting assistants · paraphrase prompt · first choice

“A full-suite AI financial operations platform ... Best for: High-growth startups.” Gemini 3.5 Flash · AI accounting assistants · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Cash-heavy businesses | Mercury, Zeni, most neobanks (no cash deposits)” Kimi K2 · Business banking · negative prompt · soft negative

“Be Cautious: Zeni (Good for VCs, Risky for Everyone Else)” DeepSeek V4 Flash · AI accounting assistants · negative prompt · soft negative

Named alongside

The products named in the same answers as Zeni, over the 29 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zeni was named but was not.

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ProductSame answerTook the first choice insteadHead to head

QuickBooks Online20 of 297Not among the top eight

Xero16 of 293Not among the top eight

Digits12 of 292Not among the top eight

Vic.ai11 of 290Not among the top eight

BILL10 of 290Not among the top eight

Pilot10 of 290Not among the top eight

Botkeeper9 of 290Not among the top eight

Ramp Accounting Agent9 of 290Not among the top eight

Puzzle8 of 291Not among the top eight

Booke AI7 of 290Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zeni. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 29 answers that named Zeni and are not a share of its labels.

Domains cited

resources.rework.com20

articsledge.com17

intuit.com15

ramp.com14

dualentry.com13

rillet.com11

zeni.aiYour site11

numeric.io10

usecarly.com10

zoneandco.com9

119 of the 130 domain citations in answers naming Zeni came from somebody else's page.

Pages cited

intuit.com/blog/innovative-thinking/best-ai-accounting-software-tools15

resources.rework.com/tools/ai-tools/best-ai-tools-for-accounting-202614

dualentry.com/blog/best-ai-accounting-software13

ramp.com/blog/ai-accounting-software13

articsledge.com/post/ai-accounting-software-small-business10

rillet.com/blog/the-best-ai-accounting-software-and-tools-for-202610

usecarly.com/blog/ai-accounting-software10

resources.rework.com/guides/choosing-software/best-ai-accounting-tools9

Pages are listed as the models cited them.

Search and answers

zeni.ai is not in Google's top ten for any of the category's searches. In the answers, Zeni takes 2% of first choices and Sage Intacct takes 22%.

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In search

Google, US estimates

Position for “ai accounting tools”

–

not in the top ten

Position for “ai bookkeeping tool”

–

not in the top ten

Searches for its name, Google: 14,800 a month (“zeni”)
AI search demand for its name, est.: 511 a month
Organic visits to its site: about 12,179 a month
Searches its site ranks for: 6,832 · 45 in the top three
Sites linking to it: 1,988
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

28 ads · 16 text, 9 image, 3 video · 16 shown in the last 30 days

First shown April 2023, as Zeni Inc., verified. Ads started 2025-10 to 2026-09: 16 in the year, 12 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 13 of 85 in AI accounting assistants

Segment leader

22%

Sage Intacct

First choices: 3 across its categories
Named in: 29 answers
Its own site cited: in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on zeni.ai

401

subdomains included

Content

260

counted in the table below

Documentation

Product · Integration

14 · 0

Kind	Pages	Last 90 days	Categories named
Blog	184	undated	Accounting software, Expense management
Report or ebook	20	undated
Comparison	20	undated
Template or tool	13	undated
Case study	10	undated
Glossary or explainer	6	undated
Conference or event	4	undated
Webinar or virtual event	3	undated

How it is countedHide how it is counted

Every page zeni.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Zeni

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zeni is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI bookkeeping software backed by a dedicated finance team
zeni.ai
For: businesses at any stage
zeni.ai
Price stated: 100% free zeni.ai
Starting price: 549 zeni.ai/pricing
Free plan or trial: Schedule a free demo zeni.ai
Integrations claimed: 6 zeni.ai/pricing
Certifications: GAAP compliance guaranteedMember FDICQuickbooks OnlineBill.comExpensifySOC 2 Type II compliantFDIC-insured bank
Hosting: U.S.-based entities
Customers named: TruthsetQualitas Executive GroupBenjaminAudienceRelmTeambridgeMaticWander Maps

What Zeni's own pages state, read September 28, 2026: zeni.ai, zeni.ai/pricing, zeni.ai/security, zeni.ai/product/bill-pay, zeni.ai/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zeni's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zeni, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zeni by email, built from the raw record of the edition. It shows:

where Zeni is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Zeni, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.