Small business▲+3Since September 2026: 2% → 5%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 7 pointsRank 10 → 5 of 63
2 categories · RankedPuzzle
37Judge labels
5First choices
3Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in AI accounting assistants for small business buyers
Rank 15 of 85 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 15% of its 13 labels there were negative.
What the models named instead of Puzzle →By buyer segmentRead the same way at every buyer size.
Small business6 of 67
4%10 labels
accepted challenger
Mid-market15 of 85
2%13 labels
accepted challenger
Enterprise35 of 100
0%2 labels
under the label threshold
In ai accounting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Puzzle for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI accounting assistants | Accounting and close | 2% | 15 of 85 | 15% | 13 | accepted challenger | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Revenue recognition | Accounting and close | 2% | 14 of 77 | 0% | 5 | under 10 labels · led by Maxio at 20% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Puzzle held within the floor in all two categories: no change cleared 10 points.
Best category · AI accounting assistants · by segment
Mid-market▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 7 pointsRank 26 → 14 of 72
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 67 → 49 of 87
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| AI accounting assistants | 0% | 3% | ▲+3Since September 2026: 0% → 3%, +3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 15 of 85 |
| Revenue recognition | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 14 of 77 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Puzzle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Puzzle across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels3
Paraphrase0 labelsNone
Comparative10 labels1not counted in share
Budget-constrained10 labels2
Scale-constrained3 labelsNone
Negative5 labels1not counted in share
First choiceAlternativeMentionNegative37 labels in all, every segment counted; 5 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“or Puzzle Starter at $25–30/month (if you want integrated accounting + revenue recognition) offer the best value.” DeepSeek V4 Flash · Revenue recognition · budget prompt · first choice
“Tier 1: The Best AI-Native Tool for Startups ... Puzzle was built with AI at its core” Gemini 3.5 Flash · AI accounting assistants · budget prompt · first choice
“Best startup-focused option: Puzzle, which is described as the "best overall" for subscription businesses” Perplexity Sonar · Revenue recognition · budget prompt · alternative
“Puzzle is a modern, AI-powered accounting platform built specifically for startups.” Gemini 3.5 Flash · Revenue recognition · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms like Digits and Puzzle work best on clean, standardized data and require significant manual handling for edge cases” Claude Haiku 4.5 · AI accounting assistants · negative prompt · soft negative
“lightweight, all-in-one AI ledger platforms (like Puzzle, Bench, or basic QuickBooks) are not robust enough” Gemini 3.5 Flash · AI accounting assistants · direct prompt · soft negative
Named alongside
The products named in the same answers as Puzzle, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Puzzle was named but was not.ShowHide
Named alongside
The products named in the same answers as Puzzle, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Puzzle was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Puzzle. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named Puzzle and are not a share of its labels.
Domains cited
dualentry.com13
puzzle.ioYour site13
ramp.com13
articsledge.com12
resources.rework.com12
rillet.com11
intuit.com10
youtube.com10
hubifi.com9
wise.com9
Ninety-nine of the 112 domain citations in answers naming Puzzle came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
puzzle.io is not in Google's top ten for any of the category's searches. In the answers, Puzzle takes 2% of first choices and Sage Intacct takes 22%.ShowHide
Search and answers
puzzle.io is not in Google's top ten for any of the category's searches. In the answers, Puzzle takes 2% of first choices and Sage Intacct takes 22%.
ShowHideIn search
Google, US estimatesPosition for “ai accounting tools”
–
not in the top ten
Position for “ai bookkeeping tool”
–
not in the top ten
- Searches for its name, Google
- 368,000 a month (“puzzle”)
- AI search demand for its name, est.
- 269,497 a month
- Organic visits to its site
- about 6,484 a month
- Searches its site ranks for
- 401 · 43 in the top three
- Sites linking to it
- 824
- Paid Google search
- 3 searches its ads show for, about 13 clicks and $231 a month (estimate)
In answers
This editionShare of first choices
2%
rank 15 of 85 in AI accounting assistants
Segment leader
22%
Sage Intacct
- First choices
- 5 across its categories
- Named in
- 37 answers
- Its own site cited
- in 37 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on puzzle.io
721
subdomains included
Content
325
counted in the table below
Documentation
178
Product · Integration
2 · 130
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 249 | undated | Accounting software, Revenue recognition | ||
| Comparison | 30 | undated | Accounting software, Expense management | ||
| Case study | 23 | undated | |||
| Glossary or explainer | 11 | 2 | 2026-08-31 | ||
| Report or ebook | 8 | undated | Accounting software | ||
| Conference or event | 2 | undated | |||
| Template or tool | 2 | 1 | 2026-09-22 |
Most recent
- 2026-09-228646694 the monthly checklist template or tool
- 2026-08-3110168094 fixed assets in puzzle glossary or explainer
- 2026-08-3110168119 prepaid expenses in puzzle glossary or explainer
How it is countedHide how it is counted
Every page puzzle.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name accounting software (30); 4 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Puzzle
What the judge wrote, as written, with how often. The vendor table decides that these count as Puzzle; a claim can dispute any of them.
Puzzle.io 3Puzzle (Puzzle.io) 1
Follow Puzzle
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Puzzle is its own company.ShowHide
The company
Puzzle is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-native accounting software that automates bookkeeping for startups and accounting firms.
- For
- startups and accounting firms
- Price stated
- Get started for free puzzle.io
- Starting price
- 0 puzzle.io
- Free plan or trial
- Get started for free puzzle.io
- Integrations claimed
- 7 puzzle.io · 5 puzzle.io/customer-stories pages disagree
- Certifications
- SOC 2 compliant
- Customers named
- FinfuegoCactusCentralPropertyLenzMoioVibeGradePitchGhostCoconote
- Not stated on the pages read
- Hosting
What Puzzle's own pages state, read September 28, 2026: puzzle.io, puzzle.io/pricing, trust.puzzle.io, puzzle.io/solutions/startup, puzzle.io/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Puzzle's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Puzzle, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Puzzle by email, built from the raw record of the edition. It shows:
- where Puzzle is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Puzzle, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.