Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 6 pointsRank 14 → 6 of 47
1 category · Named, not rankedEquityList
17Judge labels
4First choices
1Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. EquityList was named 5 times in Cap table management, where Carta led with 33%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business6 of 53
4%8 labels
under the label threshold
Mid-market9 of 42
2%5 labels
under the label threshold
Enterprise11 of 52
2%4 labels
under the label threshold
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named EquityList for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 2% | 9 of 42 | 0% | 5 | under 10 labels · led by Carta at 33% | newNew since September 2026: not ranked then, 2% now. |
Movement
Since September 2026, EquityList held within the floor in its one category: no change cleared 10 points.
Best category · Cap table management · by segment
Mid-marketnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 8 of 39, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 16 → 11 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 9 of 42, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated EquityList across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated EquityList across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase3 labels1
Comparative0 labelsNone
Budget-constrained7 labels3
Scale-constrained3 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Offers a free version for companies with fewer than 25 stakeholders and less than $1 million raised. This is a strong choice” Mistral Small · Cap table management · budget prompt · first choice
“Consider platforms that have emerged as alternatives post-Carta scandal (Pulley, Shareworks, Ledgy, EquityList)” MiniMax M2.5 · Cap table management · negative prompt · alternative
“EquityList is best for cost-effective cap table management and costs from $11/stakeholder/year” Claude Haiku 4.5 · Cap table management · budget prompt · alternative
“For growth, Ledgy (EU/international), EquityList (user-friendly)” Grok 4.1 Fast · Cap table management · negative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as EquityList, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EquityList was named but was not.ShowHide
Named alongside
The products named in the same answers as EquityList, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EquityList was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named EquityList. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named EquityList and are not a share of its labels.
Domains cited
equitylist.coYour site13
guideflow.com8
capboard.io7
resources.rework.com6
waveup.com6
cakeequity.com5
qapita.com5
scmgalaxy.com5
thecfoclub.com5
astrella.com4
Fifty-one of the sixty-four domain citations in answers naming EquityList came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
equitylist.co is not in Google's top ten for any of the category's searches. In the answers, EquityList takes 2% of first choices and Carta takes 33%.ShowHide
Search and answers
equitylist.co is not in Google's top ten for any of the category's searches. In the answers, EquityList takes 2% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
–
not in the top ten
Position for “cap table management software”
–
not in the top ten
- Searches for its name, Google
- 70 a month (“equitylist”)
- AI search demand for its name, est.
- 6 a month
- Organic visits to its site
- about 3,112 a month
- Searches its site ranks for
- 1,923 · 31 in the top three
- Sites linking to it
- 238
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
2%
rank 9 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 4 across its categories
- Named in
- 17 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on equitylist.co
515
subdomains included
Content
253
counted in the table below
Documentation
0
Product · Integration
9 · 87
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 215 | 86 | 2026-09-22 | Cap table management | |
| Comparison | 17 | 8 | 2026-08-07 | ||
| Case study | 11 | 0 | 2026-03-27 | ||
| Template or tool | 7 | 4 | 2026-08-11 | ||
| Conference or event | 3 | undated |
Most recent
- 2026-09-22Migrating from pulley blog
- 2026-09-15Annual general meeting blog
- 2026-09-15Related party transactions blog
- 2026-09-07Dividend declaration distribution blog
- 2026-09-03Ai native evolution of equitylist blog
- 2026-09-02How equitylist ai agents handle your data blog
How it is countedHide how it is counted
Every page equitylist.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow EquityList
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
EquityList is its own company.ShowHide
The company
EquityList is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-native cap table and compliance operating system for private and public companies worldwide.
- For
- founders, finance, and legal teams
- Price stated
- 50% off year one equitylist.co
- Starting price
- $11 per stakeholder/year equitylist.co/pricing
- Free plan or trial
- Free equitylist.co/pricing
- Integrations claimed
- 4 equitylist.co/solutions/hr
- Certifications
- SOC 2 Type IIISO 27001:2022GDPR (EU)DPDP ActISO 27001SOC 2GDPRGDPR compliant
- Customers named
- BlackBucksmallcaseFincentRupifiNova benefitsLeap FinanceMosaicToddle
- Not stated on the pages read
- Hosting
What EquityList's own pages state, read October 5, 2026: equitylist.co, equitylist.co, equitylist.co/pricing, equitylist.co/solutions/hr, equitylist.co/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when EquityList's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as EquityList, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for EquityList by email, built from the raw record of the edition. It shows:
- where EquityList is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name EquityList, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.