Small business▲+10Since September 2026: 16% → 27%, +10 points. Past the 10-point floor: movement. Read over the models both editions asked.
27%from 16% in September 2026
Cleared the floor by 0 pointsRank 3 → 1 of 47
2 categories · RankedEqvista
109Judge labels
23First choices
12Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
29% in Cap table management for small business buyers
Rank 5 of 42 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 16% of its 31 labels there were negative.
What the models named instead of Eqvista →By buyer segmentStrongest at small business.
Small business1 of 53
29%55 labels
accepted challenger
Mid-market5 of 42
12%31 labels
accepted challenger
Enterprise10 of 52
2%21 labels
criticized challenger
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Eqvista for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 12% | 5 of 42 | 16% | 31 | accepted challenger | ▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Entity management | Equity and corporate | 0% | 34 of 81 | 0% | 1 | under 10 labels · led by Athennian at 41% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Eqvista held within the floor in all two categories: no change cleared 10 points.
Best category · Cap table management · by segment
Mid-market▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 12% in September 2026
Inside the floor by 7 pointsRank 3 → 5 of 39
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 10 pointsRank 9 → 10 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 12% | 9% | ▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 42 |
| Entity management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 81, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Eqvista across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Eqvista across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 3 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.1 Fast | 0 | 1 | 0 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 1 | 2 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 2 | 3 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels3
Paraphrase15 labels6
Comparative25 labels5not counted in share
Budget-constrained24 labels14
Scale-constrained10 labelsNone
Negative16 labels1not counted in share
First choiceAlternativeMentionNegative109 labels in all, every segment counted; 23 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Eqvista – best for bootstrapped / very small cap tables ... Best for budget conscious and bootstrapped companies. Free to 20 shareholders” Muse Glimmer 30B · Cap table management · budget prompt · first choice
“Eqvista offers the best combination of a fully functional free tier, transparent low-cost pricing” DeepSeek V4 Flash · Cap table management · budget prompt · first choice
“Eqvista is probably the best starting point for most small companies” GPT-5.4 mini · Cap table management · budget prompt · first choice
“For a limited budget, Eqvista is the strongest fit” Perplexity Sonar · Cap table management · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Eqvista: flagged with roughly 23–39% negative sentiment. Users frequently criticize its user interface” Qwen 3.7 Flash · Cap table management · negative prompt · hard negative
“Eqvista appears in the "criticized" category with a high proportion of negative labels” DeepSeek V4 Flash · Cap table management · negative prompt · hard negative
“Use Eqvista cautiously—it's fine for early-stage budget-conscious startups, but not for complex modeling needs.” GLM 4.7 FlashX · Cap table management · negative prompt · soft negative
“Labeled in AI-driven reviews ... as tools "to avoid or treat cautiously" due to high negative sentiment shares” Grok 4.1 Fast · Cap table management · negative prompt · soft negative
Named alongside
The products named in the same answers as Eqvista, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Eqvista was named but was not.ShowHide
Named alongside
The products named in the same answers as Eqvista, over the 109 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Eqvista was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Eqvista. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 107 of the 109 answers that named Eqvista and are not a share of its labels.
Domains cited
qapita.com61
cakeequity.com56
guideflow.com55
eqvista.comYour site50
waveup.com50
valueaddvc.com41
resources.rework.com37
hirechore.com29
pulley.com28
ctacquisitions.com27
384 of the 434 domain citations in answers naming Eqvista came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
eqvista.com ranks 7 on Google for the category's searches. In the answers, Eqvista takes 12% of first choices and Carta takes 33%.ShowHide
Search and answers
eqvista.com ranks 7 on Google for the category's searches. In the answers, Eqvista takes 12% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
–
not in the top ten
Position for “cap table management software”
7
- Searches for its name, Google
- 720 a month (“eqvista”)
- AI search demand for its name, est.
- 6 a month
- Organic visits to its site
- about 95,715 a month
- Searches its site ranks for
- 22,365 · 530 in the top three
- Sites linking to it
- 4,195
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
12%
rank 5 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 23 across its categories
- Named in
- 109 answers
- Its own site cited
- in 107 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on eqvista.com
2,093
subdomains included
Content
743
counted in the table below
Documentation
315
Product · Integration
0 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 609 | 22 | 2026-09-28 | ||
| Comparison | 75 | 0 | 2026-05-06 | ||
| Glossary or explainer | 30 | 1 | 2026-09-11 | ||
| Template or tool | 11 | 0 | 2026-06-08 | ||
| Case study | 7 | 0 | 2026-03-11 | ||
| Webinar or virtual event | 4 | undated | |||
| Conference or event | 4 | 0 | 2026-04-07 | ||
| Report or ebook | 1 | undated | |||
| Podcast or video | 1 | 1 | 2026-07-24 | ||
| News or press | 1 | 1 | 2026-09-25 |
Most recent
- 2026-09-28Choose cap table provider insights tomas milar blog
- 2026-09-28Revenue multiples by industry blog
- 2026-09-25News events live in real time company valuation news or press
- 2026-09-24Interview with matt rosendin cpo eqvista blog
- 2026-09-22Corporate transparency act startups blog
- 2026-09-18Why schedule k1 is late blog
How it is countedHide how it is counted
Every page eqvista.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Eqvista
What the judge wrote, as written, with how often. The vendor table decides that these count as Eqvista; a claim can dispute any of them.
Eqvista / Cake Equity 1Eqvista Freemium 1
Follow Eqvista
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Eqvista is its own company.ShowHide
The company
Eqvista is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Equity management, cap table software, and 409A valuations in one platform. AI-powered. Human-delivered.
- For
- private companies, startups, founders
- Price stated
- Freemium Cap Table: $0; Premium Cap Table: $2.00 per shareholder per month; 409A Valuation & Cap Table Bundle: $990.00 eqvista.com
- Starting price
- 0 eqvista.com
- Free plan or trial
- Free for up to 20 shareholders. Includes Cap Table & ESOP management. eqvista.com
- Certifications
- NACVA-certifiedCFACVAEnrolled Agent with the IRSregistered with the U.S. Securities and Exchange Commission as a Transfer Agent (TA)IRS-compliantEqvista Real-Time Company Valuation® is a Registered Trademark
- Not stated on the pages read
- Integrations, hosting, customers
What Eqvista's own pages state, read September 28, 2026: eqvista.com, eqvista.com/pricing, eqvista.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Eqvista's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Eqvista, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Eqvista by email, built from the raw record of the edition. It shows:
- where Eqvista is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Eqvista, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.