Small business▼−3Since September 2026: 20% → 16%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
16%from 20% in September 2026
Inside the floor by 7 pointsRank 2 → 4 of 47
Cake · 1 category · RankedCake Equity
86Judge labels
15First choices
13Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
16% in Cap table management for small business buyers
Rank 4 of 42 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 12% of its 32 labels there were negative.
What the models named instead of Cake Equity →By buyer segmentStrongest at small business.
Small business4 of 53
16%42 labels
accepted challenger
Mid-market4 of 42
12%32 labels
accepted challenger
Enterprise52 of 52
0%12 labels
criticized challenger
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Cake Equity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 12% | 4 of 42 | 12% | 32 | accepted challenger | ▲+7Since September 2026: 7% → 14%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Cake Equity held within the floor in its one category: no change cleared 10 points.
Best category · Cap table management · by segment
Mid-market▲+7Since September 2026: 7% → 14%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
14%from 7% in September 2026
Inside the floor by 3 pointsRank 5 → 4 of 39
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 36 → 48 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 7% | 14% | ▲+7Since September 2026: 7% → 14%, +7 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 42 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Cake Equity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Cake Equity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 1 | 3 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 1 | 3 |
| Kimi K2 | 2 | 0 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 1 | 4 |
| MiniMax M2.5 | 1 | 0 | 2 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels4
Paraphrase11 labels4
Comparative23 labels1not counted in share
Budget-constrained17 labels6
Scale-constrained6 labels1
Negative17 labels2not counted in share
First choiceAlternativeMentionNegative86 labels in all, every segment counted; 15 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best cap table management software for a company with a limited budget is Cake Equity, which offers a free starting point” Llama 4 Maverick · Cap table management · budget prompt · first choice
“On a tight budget, Cake Equity gives you a real free starting point with a clear upgrade path.” Claude Haiku 4.5 · Cap table management · budget prompt · first choice
“Go with Qapita or Cake Equity if: You want predictable, flat-rate pricing” MiniMax M2.5 · Cap table management · direct prompt · first choice
“Eqvista and Cake Equity are the top recommendations” Kimi K2 · Cap table management · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cake Equity was explicitly named in a 2026 analyst aggregation ("the main platforms to avoid or treat cautiously")” DeepSeek V4 Flash · Cap table management · negative prompt · hard negative
“Cake Equity: flagged with approximately 58% negative sentiment.” Qwen 3.7 Flash · Cap table management · negative prompt · hard negative
“Avoid Cake Equity for anything beyond very small teams.” GLM 4.7 FlashX · Cap table management · negative prompt · hard negative
“Labeled in AI-driven reviews ... as tools "to avoid or treat cautiously" ... (e.g., Cake at 58%” Grok 4.1 Fast · Cap table management · negative prompt · soft negative
Named alongside
The products named in the same answers as Cake Equity, over the 86 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cake Equity was named but was not.ShowHide
Named alongside
The products named in the same answers as Cake Equity, over the 86 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Cake Equity was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Cake Equity. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 86 of the 86 answers that named Cake Equity and are not a share of its labels.
Domains cited
cakeequity.comYour site61
guideflow.com57
qapita.com55
waveup.com48
valueaddvc.com39
eqvista.com29
thecfoclub.com29
resources.rework.com28
ctacquisitions.com24
pulley.com24
333 of the 394 domain citations in answers naming Cake Equity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
cakeequity.com ranks 2 on Google for the category's searches. In the answers, Cake Equity takes 12% of first choices and Carta takes 33%.ShowHide
Search and answers
cakeequity.com ranks 2 on Google for the category's searches. In the answers, Cake Equity takes 12% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
3
Position for “cap table management software”
2
- Searches for its name, Google
- 720 a month (“cake equity”)
- AI search demand for its name, est.
- 12 a month
- Organic visits to its site
- about 13,070 a month
- Searches its site ranks for
- 4,136 · 141 in the top three
- Sites linking to it
- 1,071
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
12%
rank 4 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 15 across its categories
- Named in
- 86 answers
- Its own site cited
- in 86 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on cakeequity.com
999
subdomains included
Content
309
counted in the table below
Documentation
51
Product · Integration
35 · 528
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 111 | 67 | 2026-09-28 | ||
| Conference or event | 80 | undated | |||
| Blog | 56 | undated | |||
| Podcast or video | 32 | undated | |||
| Template or tool | 11 | undated | |||
| Glossary or explainer | 8 | undated | |||
| Comparison | 7 | undated | |||
| Case study | 2 | undated | |||
| Webinar or virtual event | 2 | undated |
Most recent
- 2026-09-28Faq how long does cap table migration take report or ebook
- 2026-09-28How to transition from carta timeline checklist report or ebook
- 2026-09-28Migrating from carta to cake report or ebook
- 2026-09-28Pulley alternatives report or ebook
- 2026-09-23Pulley shutdown 409a report or ebook
- 2026-09-19Hiring international employees report or ebook
Events in person
Upcoming
- October 13, 2026LA Tech Week Rooftop Party: The Engineering of ImaginationKassi, Venice Beach · hosts
- October 21, 2026Funders & Founders: State of the Venture Market and 2027 PredictionsPilot SF Office, San Francisco, United States · sponsors
Last twelve months
- October 5, 2026From Series A to scale: Scaling Without Losing Control #SFTechWeek2026San Francisco · spoke
- October 6, 2025How to Raise a Round: What VCs Want to See in 2025San Francisco · hosted
As the event pages on cakeequity.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page cakeequity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Cake Equity
What the judge wrote, as written, with how often. The vendor table decides that these count as Cake Equity; a claim can dispute any of them.
Cake 1Eqvista / Cake Equity 1
Follow Cake Equity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Cake is the company behind Cake Equity.ShowHide
The company
Cake is the company behind Cake Equity.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Cap table and equity management for growing companies
- For
- growing companies
- Price stated
- Free to start cakeequity.com
- Starting price
- 0 cakeequity.com
- Free plan or trial
- Free to start cakeequity.com
- Certifications
- ISO/IEC 27001:2022
- Customers named
- VowCHIP'dTracksuitTOM HakelHope HornerJana GendronJoe GagnonSonny Thadani
- Not stated on the pages read
- Integrations, hosting
What Cake Equity's own pages state, read September 28, 2026: cakeequity.com, cakeequity.com/pricing, trust.cakeequity.com, cakeequity.com/platform-terms-conditions, cakeequity.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Cake Equity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Cake Equity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Cake Equity by email, built from the raw record of the edition. It shows:
- where Cake Equity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Cake Equity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.