Small business▼−6Since September 2026: 30% → 24%, −6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
24%from 30% in September 2026
Inside the floor by 4 pointsRank 1 → 2 of 47
2 categories · RankedPulley
189Judge labels
25First choices
76Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
21% in Cap table management for small business buyers
Rank 2 of 42 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 39% of its 66 labels there were negative.
What the models named instead of Pulley →By buyer segmentStrongest at small business.
Small business3 of 53
21%70 labels
criticized challenger
Mid-market2 of 42
18%66 labels
criticized challenger
Enterprise6 of 52
5%46 labels
criticized challenger
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Pulley for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 18% | 2 of 42 | 39% | 66 | criticized challenger | ▲+12Since September 2026: 8% → 20%, +12 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Board and investor reporting | Planning and analysis | 0% | 55 of 99 | 0% | 1 | under 10 labels · led by OnBoard at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Pulley moved past the floor in one of two categories: Cap table management, +12 points to 20%. It held within the floor in the other one.
Best category · Cap table management · by segment
Mid-market▲+12Since September 2026: 8% → 20%, +12 points. Past the 10-point floor: movement. Read over the models both editions asked.
20%from 8% in September 2026
Cleared the floor by 2 pointsRank 4 → 2 of 39
Enterprise▲+2Since September 2026: 5% → 6%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
6%from 5% in September 2026
Inside the floor by 8 pointsRank 7 → 5 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 8% | 20% | ▲+12Since September 2026: 8% → 20%, +12 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 4 → 2 of 42 |
| Board | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 55 of 99 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Pulley across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Pulley across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 4 | 4 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 4 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.1 Fast | 1 | 2 | 0 | 2 | 5 |
| Mistral Small | 0 | 2 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 3 | 1 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 1 | 5 |
| Kimi K2 | 3 | 2 | 1 | 1 | 7 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 1 | 5 |
| MiniMax M2.5 | 1 | 1 | 0 | 2 | 4 |
| GPT-6 Luna | 1 | 0 | 1 | 3 | 5 |
| Muse Glimmer 30B | 0 | 2 | 0 | 3 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct29 labels8
Paraphrase26 labels9
Comparative39 labels11not counted in share
Budget-constrained32 labels4
Scale-constrained26 labels4
Negative37 labels2not counted in share
First choiceAlternativeMentionNegative189 labels in all, every segment counted; 25 of the 38 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“My specific recommendation for most mid-market B2B companies: ... Pulley offers the best balance of capability, price transparency, and ease of use.” DeepSeek V4 Flash · Cap table management · direct prompt · first choice
“Pulley has emerged as the primary challenger to Carta. It is designed specifically for high-growth startups moving through multiple funding rounds.” Qwen 3.7 Flash · Cap table management · comparative prompt · first choice
“Start with Cake Equity or Pulley—both offer the right balance of features” Kimi K2 · Cap table management · direct prompt · first choice
“Want a broad, familiar platform with adjacent services? Compare Carta and Pulley.” GPT-6 Luna · Cap table management · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Pulley is closing - The platform announced it will cease operations on December 8, 2026 ... If you're considering Pulley, you'll want to evaluate Carta or other alternatives.” MiniMax M2.5 · Cap table management · comparative prompt · hard negative
“Pulley — caution right now because it announced it is shutting down, with final day of operations/services on December 8, 2026.” GPT-5.4 mini · Cap table management · negative prompt · hard negative
“Pulley — avoid for a new setup; migrate if you're already a customer. Pulley has announced it will end operations on December 8, 2026.” GPT-6 Luna · Cap table management · negative prompt · hard negative
“Pulley says it will cease operations on December 8, 2026, so I wouldn't select it as a new long-term system.” GPT-6 Luna · Cap table management · direct prompt · hard negative
Named alongside
The products named in the same answers as Pulley, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulley was named but was not.ShowHide
Named alongside
The products named in the same answers as Pulley, over the 189 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulley was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Pulley. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 177 of the 189 answers that named Pulley and are not a share of its labels.
Domains cited
qapita.com94
guideflow.com93
cakeequity.com82
waveup.com67
valueaddvc.com66
resources.rework.com60
pulley.comYour site55
eqvista.com49
ctacquisitions.com48
carta.com47
606 of the 661 domain citations in answers naming Pulley came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
pulley.com ranks 2 on Google for the category's searches. In the answers, Pulley takes 18% of first choices and Carta takes 33%.ShowHide
Search and answers
pulley.com ranks 2 on Google for the category's searches. In the answers, Pulley takes 18% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
2
Position for “cap table management software”
4
- Searches for its name, Google
- 49,500 a month (“pulley”)
- AI search demand for its name, est.
- 26,013 a month
- Organic visits to its site
- about 22,480 a month
- Searches its site ranks for
- 2,638 · 64 in the top three
- Sites linking to it
- 1,673
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
18%
rank 2 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 25 across its categories
- Named in
- 189 answers
- Its own site cited
- in 177 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on pulley.com
527
subdomains included
Content
141
counted in the table below
Documentation
319
Product · Integration
24 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Report or ebook | 76 | undated | |||
| Blog | 49 | undated | Cap table management, Financial reporting | ||
| Comparison | 10 | 1 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2025-03-06 | ||
| Case study | 2 | undated | |||
| Webinar or virtual event | 1 | undated |
Most recent
- 2026-09-0814301706 admin access vs stakeholder access comparison
- 2025-03-065105213 how to calculate employee equity using the shares calculator template or tool
- 2022-05-315406474 grant agreement vs record agreement what s the difference comparison
How it is countedHide how it is counted
Every page pulley.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Pulley
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Pulley is its own company.ShowHide
The company
Pulley is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Cap table management for founders and finance leaders
- For
- founders and finance leaders
- Price stated
- Startup $1200 /YR; Growth $3500 /YR; Enterprise Contact us pulley.com
- Starting price
- 1200 pulley.com
- Certifications
- SOC 2 Type IISOC 2 Type 2
- Customers named
- LinearStandard MetricsDataOceansBuilt RoboticsFayeLayerZeroMysten LabsAxoflow
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What Pulley's own pages state, read September 28, 2026: pulley.com, pulley.com/pricing, pulley.com/trust, pulley.com/products/compliance. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pulley's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pulley, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Pulley by email, built from the raw record of the edition. It shows:
- where Pulley is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Pulley, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Pulley is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Pulley is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHidePulley is among the products AI models recommend first in Cap table management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.