Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 28 of 96, unchanged
2 categories · Named, not rankedFivetran
9Judge labels
0First choices
1Negative labels
6 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Fivetran was named 5 times in Financial consolidation and 1 other category, where Prophix led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business29 of 100
0%2 labels
under the label threshold
Mid-market35 of 102
0%4 labels
under the label threshold
Enterprise60 of 82
0%1 label
under the label threshold
In financial consolidation · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Fivetran for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Financial consolidation | Accounting and close | 0% | 35 of 102 | 0% | 4 | under 10 labels · led by Prophix at 24% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| SaaS metrics and analytics | Planning and analysis | 0% | 30 of 78 | 0% | 1 | under 10 labels · led by ChartMogul at 49% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Fivetran held within the floor in all two categories: no change cleared 10 points.
Best category · Financial consolidation · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 25 → 32 of 99
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 16 → 55 of 75
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Financial consolidation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 35 of 102 |
| SaaS metrics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 78, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Fivetran across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Fivetran across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative5 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative2 labelsNone
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“extract raw data ... using an ETL tool (like Fivetran)” Gemini 3.5 Flash · SaaS metrics · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Fivetran, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fivetran was named but was not.ShowHide
Named alongside
The products named in the same answers as Fivetran, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fivetran was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Fivetran. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 8 of the 9 answers that named Fivetran and are not a share of its labels.
Domains cited
hevodata.com5
airbyte.com4
highradius.com4
prophix.com4
consolidate.io3
datarails.com3
guideflow.com3
worldmetrics.org3
zipdo.co3
clickup.com2
Thirty-four of the thirty-four domain citations in answers naming Fivetran came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
fivetran.com is not in Google's top ten for any of the category's searches. In the answers, Fivetran takes 0% of first choices and Prophix takes 24%.ShowHide
Search and answers
fivetran.com is not in Google's top ten for any of the category's searches. In the answers, Fivetran takes 0% of first choices and Prophix takes 24%.
ShowHideIn search
Google, US estimatesPosition for “consolidation tools”
–
not in the top ten
Position for “financial consolidation software”
–
not in the top ten
- Searches for its name, Google
- 18,100 a month (“fivetran”)
- AI search demand for its name, est.
- 476 a month
- Organic visits to its site
- about 41,501 a month
- Searches its site ranks for
- 9,221 · 496 in the top three
- Sites linking to it
- 7,595
- Paid Google search
- 3 searches its ads show for, about 6 clicks and $126 a month (estimate)
In answers
This editionShare of first choices
0%
rank 35 of 102 in financial consolidation
Segment leader
24%
Prophix
- First choices
- 0 across its categories
- Named in
- 9 answers
- Its own site cited
- in 8 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on fivetran.com
18,600
subdomains included
Content
2,688
counted in the table below
Documentation
8,417
Product · Integration
6 · 790
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,351 | undated | |||
| Glossary or explainer | 344 | undated | Financial modeling, ERP systems | ||
| Report or ebook | 277 | undated | |||
| Case study | 194 | undated | |||
| Webinar or virtual event | 168 | undated | |||
| News or press | 137 | undated | |||
| Comparison | 87 | undated | |||
| Conference or event | 73 | undated | |||
| Podcast or video | 55 | undated | |||
| Template or tool | 2 | undated |
Events in person
Last twelve months
- September 16, 2026dbt Summit 2026Las Vegas · spoke
- June 3, 2026Beyond Ingestion: How Zendesk Scales Global Insights with Fivetran and SnowflakeMoscone Center, San Francisco · exhibited
- June 3, 2026Your Data Has a New Consumer: Building a Foundation for Agentic AIMoscone Center, San Francisco · exhibited
- June 3, 2026MAINSTAGE featuring Busta RhymesSan Francisco · sponsored
- June 3, 2026Data Foundation for AI BreakfastW Hotel, San Francisco · attended
- June 2, 2026Open Data Infrastructure: The Next Era of Data ArchitectureMoscone Center, San Francisco · exhibited
- June 2, 2026Snowflake Partners in the ParkSpark Social, San Francisco · took part
- June 2, 2026Moscone Center Happy HourMoscone Center, San Francisco · attended
- June 1, 2026 to June 4, 2026Snowflake SummitMoscone Center, San Francisco · exhibited
- June 1, 2026Turn Your Data Into Revenue: How to Achieve Real Time Marketing and AIMoscone Center, San Francisco · exhibited
- June 1, 2026 to June 3, 2026Fivetran @ Club HexClub Hex, San Francisco · attended
As the event pages on fivetran.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page fivetran.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Fivetran
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Fivetran is its own company.ShowHide
The company
Fivetran is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Automated data movement platform
- For
- teams
- Price stated
- Pricing fivetran.com
- Free plan or trial
- Start for free; 14-day free trial; No credit card required fivetran.com
- Integrations claimed
- 900 fivetran.com · 700 fivetran.com/pricing · 750 fivetran.com/platform-overview pages disagree
- Certifications
- SOC 1 & SOC 2GDPRHIPAA BAAISO 27001PCI DSS LEVEL 1HITRUSTPCI DSS Level 1 certificationCCPA
- Hosting
- United States (US)CanadaEuropean Union (EU)United Kingdom (UK)AustraliaIndiaSingapore
- Customers named
- PfizerNational Australia BankCoke One North AmericaLVMHSharp HealthcareOktaSpotonPaylocity
- Not stated on the pages read
- Starting price
What Fivetran's own pages state, read September 28, 2026: fivetran.com, fivetran.com/pricing, trust.fivetran.com, fivetran.com/platform-overview, fivetran.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fivetran's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fivetran, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Fivetran by email, built from the raw record of the edition. It shows:
- where Fivetran is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Fivetran, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.