Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
4 categories · Named, not rankedHubSpot
11Judge labels
0First choices
2Negative labels
9 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. HubSpot was named 4 times in ERP systems and 3 other categories, where Oracle NetSuite led with 39%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market39 of 73
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In erp systems · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HubSpot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ERP systems | Accounting and close | 0% | 39 of 73 | 0% | 1 | under 10 labels · led by Oracle NetSuite at 39% | newNew since September 2026: not ranked then, 0% now. |
| Financial close management | Accounting and close | 0% | 35 of 85 | 0% | 1 | under 10 labels · led by FloQast at 55% | goneNot named this edition; 0% in September 2026. |
| Financial reporting and dashboards | Planning and analysis | 0% | 67 of 105 | 0% | 1 | under 10 labels · led by Sage Intacct at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| SaaS metrics and analytics | Planning and analysis | 0% | 33 of 78 | 0% | 1 | under 10 labels · led by ChartMogul at 49% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, HubSpot held within the floor in all four categories: no change cleared 10 points.
Best category · ERP systems · by segment
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 38 of 63, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ERP systems | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 73, unchanged |
| Financial close manageme | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 35 of 85 |
| Financial reporting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 54 → 67 of 105 |
| SaaS metrics | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 72 → 33 of 78 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HubSpot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative4 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“teams typically evaluate HubSpot for sales-plus-marketing alignment” Muse Glimmer 30B · Financial close manageme · negative prompt · alternative
“Mixpanel/HubSpot if you want to connect product behavior to ARR” Claude Haiku 4.5 · SaaS metrics · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as HubSpot, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.ShowHide
Named alongside
The products named in the same answers as HubSpot, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HubSpot. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 11 answers that named HubSpot and are not a share of its labels.
Domains cited
close.com3
forbes.com3
g2.com3
gitnux.org3
pipeline.zoominfo.com3
databox.com2
dokka.com2
geekflare.com2
highradius.com2
larksuite.com2
Twenty-five of the twenty-five domain citations in answers naming HubSpot came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot takes 0% of first choices and Oracle NetSuite takes 39%.ShowHide
Search and answers
hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot takes 0% of first choices and Oracle NetSuite takes 39%.
ShowHideIn search
Google, US estimatesPosition for “erp system”
–
not in the top ten
Position for “erp systems”
–
not in the top ten
- Searches for its name, Google
- 368,000 a month (“hubspot”)
- AI search demand for its name, est.
- 9,776 a month
- Organic visits to its site
- about 2,276,428 a month
- Searches its site ranks for
- 316,975 · 13,678 in the top three
- Sites linking to it
- 390,754
- Paid Google search
- 15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)
In answers
This editionShare of first choices
0%
rank 39 of 73 in ERP systems
Segment leader
39%
Oracle NetSuite
- First choices
- 0 across its categories
- Named in
- 11 answers
- Its own site cited
- in 10 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hubspot.com
13,274
subdomains included
Content
10,894
counted in the table below
Documentation
681
Product · Integration
175 · 46
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 9,061 | 34 | 2026-09-23 | ||
| Case study | 771 | undated | |||
| Glossary or explainer | 345 | 4 | 2026-09-28 | ||
| Comparison | 287 | 38 | 2026-09-28 | ||
| Report or ebook | 167 | 3 | 2026-09-28 | ||
| Conference or event | 89 | 0 | 2026-06-05 | ||
| Template or tool | 52 | 3 | 2026-09-08 | ||
| Webinar or virtual event | 51 | 2 | 2026-08-07 | ||
| Podcast or video | 42 | 1 | 2026-09-14 | ||
| News or press | 29 | 1 | 2026-07-14 |
Most recent
- 2026-09-28What is digital transformation glossary or explainer
- 2026-09-28Facebook ad strategy report or ebook
- 2026-09-28Lead generation alternatives to cold calling comparison
- 2026-09-28Salesforce alternatives comparison
- 2026-09-23Best aeo checkers blog
- 2026-09-22Scrunch vs peec ai comparison
How it is countedHide how it is counted
Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow HubSpot
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HubSpot is its own company.ShowHide
The company
HubSpot is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Build demand, win deals, and delight customers — all on one platform
- For
- Businesses, startups and small businesses, and enterprises
- Price stated
- Get a demo of HubSpot's premium software; Get started free with HubSpot's free tools hubspot.com
- Starting price
- $0/mo hubspot.com/pricing/crm
- Free plan or trial
- Get started free with HubSpot's free tools hubspot.com
- Integrations claimed
- 2000 hubspot.com
- Certifications
- SOC 1 Type IISOC 2 Type IISOC 3HIPAAGDPRCCPAEU Cloud Code of ConductTRUSTe Certified Privacy
- Customers named
- UnipartAngel City FCYouth on Course2030 BuildersRebel Rock WealthLean Discovery GroupRevenueWellFresha
- Not stated on the pages read
- Hosting
What HubSpot's own pages state, read September 28, 2026: hubspot.com, hubspot.com/pricing/crm, trust.hubspot.com, hubspot.com/products/crm, hubspot.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HubSpot by email, built from the raw record of the edition. It shows:
- where HubSpot is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HubSpot, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.