Small business▼−6Since September 2026: 8% → 2%, −6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 8% in September 2026
Inside the floor by 4 pointsRank 5 of 80, unchanged
2 categories · RankedLooker Studio
83Judge labels
3First choices
17Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in SaaS metrics for mid-market buyers
Rank 5 of 78 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 16 labels there were negative.
What the models named instead of Looker Studio →By buyer segmentRead the same way at every buyer size.
Small business5 of 85
2%20 labels
accepted challenger
Mid-market5 of 78
4%16 labels
accepted challenger
Enterprise103 of 109
0%1 label
under the label threshold
In saas metrics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Looker Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| SaaS metrics and analytics | Planning and analysis | 4% | 5 of 78 | 12% | 16 | accepted challenger | ▼−10Since September 2026: 14% → 5%, −10 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Financial reporting and dashboards | Planning and analysis | 0% | 23 of 105 | 20% | 15 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Looker Studio held within the floor in all two categories: no change cleared 10 points.
Best category · SaaS metrics · by segment
Mid-market▼−10Since September 2026: 14% → 5%, −10 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
5%from 14% in September 2026
Inside the floor by 0 pointsRank 3 → 5 of 75
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 96 of 99, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| SaaS metrics | 14% | 5% | ▼−10Since September 2026: 14% → 5%, −10 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 78 |
| Financial reporting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 37 → 23 of 105 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Looker Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Looker Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 1 | 0 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 1 | 2 | 1 | 1 | 5 |
| Mistral Small | 0 | 1 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 1 | 3 |
| Llama 4 Maverick | 0 | 1 | 0 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase5 labelsNone
Comparative25 labels10not counted in share
Budget-constrained20 labels3
Scale-constrained3 labelsNone
Negative24 labels3not counted in share
First choiceAlternativeMentionNegative83 labels in all, every segment counted; 3 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Looker Studio if you want free dashboards, use Google products, and need simple reporting” Kimi K2 · Financial reporting · comparative prompt · first choice
“If you have \$0 budget, this is your best option.” Qwen 3.7 Flash · SaaS metrics · budget prompt · first choice
“Best truly free, unlimited option” Grok 4.1 Fast · SaaS metrics · budget prompt · first choice
“Pull those numbers into Looker Studio ... and layer on GA4 traffic, signups, and other sources.” GLM 4.7 FlashX · SaaS metrics · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“It's recommended to avoid Looker Studio for external client reporting due to hidden connector costs, lack of true white-labeling, and security considerations.” Llama 4 Maverick · Financial reporting · negative prompt · hard negative
“Looker Studio: avoid it for external client reporting because of hidden connector costs, lack of true white-labeling, and security concerns” Perplexity Sonar · Financial reporting · negative prompt · hard negative
“Bottom line: Avoid for everyday SaaS metrics. Use them only for ad-hoc exploration, not for board reporting.” DeepSeek V4 Flash · SaaS metrics · negative prompt · hard negative
“Often called out for being slow or unreliable with large datasets, frequent loading delays, and breaks.” Grok 4.1 Fast · Financial reporting · negative prompt · soft negative
Named alongside
The products named in the same answers as Looker Studio, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Looker Studio was named but was not.ShowHide
Named alongside
The products named in the same answers as Looker Studio, over the 83 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Looker Studio was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Looker Studio. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 83 answers that named Looker Studio and are not a share of its labels.
Domains cited
databox.com33
baremetrics.com27
designrevision.com25
improvado.io20
domo.com17
worldmetrics.org17
zoho.com16
g2.com15
taskade.com15
portermetrics.com12
197 of the 197 domain citations in answers naming Looker Studio came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
lookerstudio.google.com is not in Google's top ten for any of the category's searches. In the answers, Looker Studio takes 4% of first choices and ChartMogul takes 49%.ShowHide
Search and answers
lookerstudio.google.com is not in Google's top ten for any of the category's searches. In the answers, Looker Studio takes 4% of first choices and ChartMogul takes 49%.
ShowHideIn search
Google, US estimatesPosition for “saas metrics tools”
–
not in the top ten
Position for “saas metrics dashboard”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“looker studio”)
- AI search demand for its name, est.
- 452 a month
- Organic visits to its site
- about 5,456 a month
- Searches its site ranks for
- 2,155 · 58 in the top three
- Sites linking to it
- 35,304
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 5 of 78 in saas metrics
Segment leader
49%
ChartMogul
- First choices
- 3 across its categories
- Named in
- 83 answers
- Its own site cited
- in 75 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Looker Studio
What the judge wrote, as written, with how often. The vendor table decides that these count as Looker Studio; a claim can dispute any of them.
Google Looker Studio 5Looker Studio (formerly Google Data Studio) 5Google Data Studio 1Google Looker & Looker Studio 1Google Looker Studio (formerly Data Studio) + Google Sheets 1Google Looker/Looker Studio 1Looker / Looker Studio 1Looker Studio (formerly Data Studio) 1Looker Studio (free) 1
Follow Looker Studio
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Looker Studio is its own company.ShowHide
The company
Looker Studio is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Unlock the power of your data with interactive dashboards and beautiful reports that inspire smarter business decisions.
- Price stated
- It's easy and free. lookerstudio.google.com
- Free plan or trial
- use it for free lookerstudio.google.com
- Not stated on the pages read
- Who it is for, starting price, integrations, certifications, hosting, customers
What Looker Studio's own pages state, read September 28, 2026: lookerstudio.google.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Looker Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Looker Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Looker Studio by email, built from the raw record of the edition. It shows:
- where Looker Studio is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Looker Studio, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.