Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 64 → 76 of 76
3 categories · RankedWells Fargo
69Judge labels
0First choices
29Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Business banking for mid-market buyers
Rank 23 of 86 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 24 labels there were negative.
What the models named instead of Wells Fargo →By buyer segmentRead the same way at every buyer size.
Small business87 of 87
0%15 labels
criticized challenger
Mid-market23 of 86
0%24 labels
criticized challenger
Enterprise101 of 106
0%23 labels
criticized challenger
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Wells Fargo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 0% | 23 of 86 | 25% | 24 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 62 of 67 | 100% | 1 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cross-border payments and FX | Treasury and cash | 0% | 78 of 87 | 100% | 1 | under 10 labels · led by Wise Business at 39% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Wells Fargo held within the floor in all three categories: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 78 → 23 of 82
Enterprise▼−4Since September 2026: 4% → 0%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 6 pointsRank 7 → 96 of 99
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 78 → 23 of 86 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 55 → 62 of 67 |
| Cross-border payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 81 → 78 of 87 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Wells Fargo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Wells Fargo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 3 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 1 | 2 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 2 | 4 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labelsNone
Paraphrase5 labelsNone
Comparative22 labelsNone
Budget-constrained4 labelsNone
Scale-constrained5 labelsNone
Negative27 labelsNone
First choiceAlternativeMentionNegative69 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“a relationship manager at a large bank (Chase, Wells Fargo, or Capital One) is better” Qwen 3.7 Flash · Business banking · paraphrase prompt · alternative
“Wells Fargo is one of the largest SBA lenders in the U.S. with a full suite of banking services.” Claude Haiku 4.5 · Business banking · comparative prompt · alternative
“Wells Fargo offers three business checking tiers to accommodate different transaction volumes.” Muse Glimmer 30B · Business banking · comparative prompt · alternative
“J.P. Morgan / BofA / Wells Fargo: better if you need traditional bank relationships” GPT-5.4 mini · Business banking · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Traditional Legacy Banks (Avoid for Everyday Use)... using traditional retail banks (like Wells Fargo, Chase, or Barclays) is usually the most expensive route.” Gemini 3.5 Flash · Cross-border payments · negative prompt · hard negative
“Historically and currently ranks near the bottom in nearly all customer satisfaction and NPS ... surveys for business banking." ... "the "silent freeze""},” Qwen 3.7 Flash · Business banking · negative prompt · hard negative
“Wells Fargo is the clearest "avoid or be very cautious" name in these results... explicitly recommends avoiding it for business banking.[1]” Perplexity Sonar · Business banking · negative prompt · hard negative
“Wells Fargo frequently tops customer complaint databases (such as the CFPB database) for deceptive practices and abrupt policy changes.” Gemini 3.5 Flash · Business banking · negative prompt · hard negative
Named alongside
The products named in the same answers as Wells Fargo, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wells Fargo was named but was not.ShowHide
Named alongside
The products named in the same answers as Wells Fargo, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wells Fargo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Wells Fargo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 60 of the 69 answers that named Wells Fargo and are not a share of its labels.
Domains cited
nerdwallet.com26
forbes.com24
brex.com20
airwallex.com16
chase.com16
rho.co16
techrepublic.com15
business.com14
topconsumerreviews.com14
wellsfargo.comYour site14
161 of the 175 domain citations in answers naming Wells Fargo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
wellsfargo.com ranks first on Google for the category's searches. In the answers, Wells Fargo takes 0% of first choices and Mercury takes 23%.ShowHide
Search and answers
wellsfargo.com ranks first on Google for the category's searches. In the answers, Wells Fargo takes 0% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
1
- Searches for its name, Google
- 11,100,000 a month (“wells fargo”)
- AI search demand for its name, est.
- 98,222 a month
- Organic visits to its site
- about 28,713,438 a month
- Searches its site ranks for
- 219,593 · 50,819 in the top three
- Sites linking to it
- 50,526
- Paid Google search
- 4 searches its ads show for, about 73 clicks and $1,219 a month (estimate)
In answers
This editionShare of first choices
0%
rank 23 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 0 across its categories
- Named in
- 69 answers
- Its own site cited
- in 60 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wellsfargo.com
11,431
subdomains included
Content
261
counted in the table below
Documentation
144
Product · Integration
13 · 1
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 110 | undated | |||
| Blog | 108 | undated | |||
| Comparison | 14 | undated | |||
| Conference or event | 11 | undated | |||
| Report or ebook | 6 | undated | |||
| Template or tool | 6 | undated | |||
| Case study | 5 | undated | |||
| Podcast or video | 1 | undated |
Events in person
Last twelve months
- October 1, 2026AI without borders: navigating sovereignty, control and dependency risk in a fragmenting worldConference Stage 2, Miami · spoke
- October 1, 2026AI Agents, and the Next Evolution of International Money MovementExhibitor Stage 2, Miami · spoke
- September 30, 2026View from the TopConference Stage 1, Miami · spoke
- September 30, 2026Trust under attack: protecting our ecosystem in the age of AIConference Stage 3, Miami · spoke
- September 30, 2026Payments or Trade: Who Drives the Digital Economy?Conference Stage 2, Miami · spoke
- September 28, 2026 to October 1, 2026Wells Fargo at Sibos 2026SIBOS Booth J006, Miami · exhibited
- September 28, 2026From Compliance to Competitive Edge: Elevating Resilience in a Regulated WorldConference Stage 3, Miami · spoke
- September 8, 2026 to September 10, 20262026 Healthcare ConferenceBoston · hosted
- June 9, 2026 to June 11, 20262026 Industrials & Materials ConferenceLoews Hotel, Chicago · hosted
As the event pages on wellsfargo.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page wellsfargo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Wells Fargo
What the judge wrote, as written, with how often. The vendor table decides that these count as Wells Fargo; a claim can dispute any of them.
Wells Fargo Business 2Wells Fargo Initiate Business Checking 1Wells Fargo Navigate Business Checking 1
Follow Wells Fargo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Wells Fargo is its own company.ShowHide
The company
Wells Fargo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Wells Fargo helps strengthen communities through inclusion, economic empowerment, and sustainability.
- For
- customers
- Certifications
- Member FDICEqual Housing Lender
- Customers named
- State of IllinoisThe University of IdahoTexas Water Development BoardState of CaliforniaNew York State Housing Finance AgencyBoard of Regents of The University of Texas System
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Wells Fargo's own pages state, read September 28, 2026: wellsfargo.com, wellsfargo.com/com/solutions, wellsfargo.com/cib/global-markets/municipal-finance/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wells Fargo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wells Fargo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Wells Fargo by email, built from the raw record of the edition. It shows:
- where Wells Fargo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Wells Fargo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.