Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 63 → 67 of 78
2 categories · Named, not rankedUpwork
16Judge labels
1First choices
8Negative labels
9 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Upwork was named 7 times in Contractor payments and 1 other category, where Tipalti led with 22%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business70 of 81
0%4 labels
under the label threshold
Mid-market77 of 98
0%6 labels
under the label threshold
Enterprise14 of 75
2%4 labels
under the label threshold
In contractor payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Upwork for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Contractor payments | Spend and procurement | 0% | 77 of 98 | 33% | 6 | under 10 labels · led by Tipalti at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Procure-to-pay | Spend and procurement | 0% | 83 of 87 | 100% | 1 | under 10 labels · led by Procurify at 42% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Upwork held within the floor in all two categories: no change cleared 10 points.
Best category · Contractor payments · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 67 of 85, unchanged
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 72 → 13 of 70
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Contractor payments | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 67 → 77 of 98 |
| Procure-to-pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 83 of 87, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Upwork across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Upwork across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase4 labels1
Comparative2 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms: Fiverr/Upwork (for physical goods), Facebook Marketplace/Groups.” Qwen 3.7 Flash · Procure-to-pay · negative prompt · hard negative
“Sudden account suspensions (even with pending business); Poor customer support ratings” Kimi K2 · Contractor payments · negative prompt · soft negative
“limited to Upwork's network of contractors... less flexible for external contractors” Mistral Small · Contractor payments · comparative prompt · soft negative
Named alongside
The products named in the same answers as Upwork, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Upwork was named but was not.ShowHide
Named alongside
The products named in the same answers as Upwork, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Upwork was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Upwork. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 16 answers that named Upwork and are not a share of its labels.
Domains cited
g2.com8
getontop.com6
upwork.comYour site6
bbb.org5
deel.com5
guideflow.com5
learn.g2.com5
support.upwork.comYour site5
remote.com4
ruul.io4
Forty-two of the fifty-three domain citations in answers naming Upwork came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
upwork.com is not in Google's top ten for any of the category's searches. In the answers, Upwork takes 0% of first choices and Tipalti takes 22%.ShowHide
Search and answers
upwork.com is not in Google's top ten for any of the category's searches. In the answers, Upwork takes 0% of first choices and Tipalti takes 22%.
ShowHideIn search
Google, US estimatesPosition for “contractor payment platforms”
–
not in the top ten
Position for “contractor payments and 1099 platform”
–
not in the top ten
- Searches for its name, Google
- 368,000 a month (“upwork”)
- AI search demand for its name, est.
- 4,878 a month
- Organic visits to its site
- about 2,719,519 a month
- Searches its site ranks for
- 131,218 · 13,311 in the top three
- Sites linking to it
- 111,653
- Paid Google search
- 10 searches its ads show for, about 74 clicks and $456 a month (estimate)
In answers
This editionShare of first choices
0%
rank 77 of 98 in contractor payments
Segment leader
22%
Tipalti
- First choices
- 1 across its categories
- Named in
- 16 answers
- Its own site cited
- in 16 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Upwork
What the judge wrote, as written, with how often. The vendor table decides that these count as Upwork; a claim can dispute any of them.
Upwork (for payments) 1Upwork / Fiverr Enterprise 1
Follow Upwork
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Upwork is its own company.ShowHide
The company
Upwork is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide.
- For
- businesses and professionals worldwide
- Price stated
- Posting jobs is always free; Basic includes Marketplace access, Talent profiles, Hiring tools, Project workspace, and Protected payments; Business Plus includes Everything in Basic, plus Curated shortlists, Expert-Vetted talent, Team workspace, Centralized billing, and Priority support. upwork.com
- Free plan or trial
- Get started for free upwork.com
- Customers named
- ZüsDatajoiLighthouseLiquid Screen DesignPromlyOmic
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Upwork's own pages state, read September 28, 2026: upwork.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Upwork's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Upwork, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Upwork by email, built from the raw record of the edition. It shows:
- where Upwork is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Upwork, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.