Every category where a model named Certent Equity Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Cap table management	Equity and corporate	2%	11 of 42	25%	4	under 10 labels · led by Carta at 33%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Certent Equity Management held within the floor in its one category: no change cleared 10 points.

Best category · Cap table management · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 25 → 20 of 47

Mid-marketnewNew since September 2026: not ranked then, 0% now.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 31 of 39, unchanged

Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 8 pointsRank 12 → 9 of 48

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Cap table management	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 11 of 42, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Certent Equity Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	0	0	1	1
GLM 4.7 FlashX	0	0	0	0	0
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	1	0	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase13 labels2

Comparative1 labelNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative17 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Certent Equity Management is a commonly cited fit for the mid-market.” Muse Glimmer 30B · Cap table management · paraphrase prompt · first choice

“Suitable for companies looking for robust cap table management, stock option grants, vesting schedules, and compliance reporting” Mistral Small · Cap table management · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“powerful but overbuilt for most mid-sized private companies” Kimi K2 · Cap table management · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Certent Equity Management, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Certent Equity Management was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Carta10 of 173Not among the top eight

Shareworks8 of 177Not among the top eight

J.P. Morgan Workplace Solutions7 of 171Not among the top eight

Pulley6 of 171Not among the top eight

Qapita6 of 171Not among the top eight

Eqvista6 of 170Not among the top eight

Ledgy6 of 170Not among the top eight

Morgan Stanley at Work3 of 172Not among the top eight

Cake Equity2 of 170Not among the top eight

Computershare2 of 170Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Certent Equity Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named Certent Equity Management and are not a share of its labels.

Domains cited

guideflow.com16

getapp.com11

qapita.com11

resources.rework.com11

capterra.com8

eqvista.com7

g2.com7

cakeequity.com6

ctacquisitions.com6

itechguides.com6

Eighty-nine of the eighty-nine domain citations in answers naming Certent Equity Management came from somebody else's page.

Pages cited

guideflow.com/blog/equity-management-software13

getapp.com/finance-accounting-software/equity-management10

qapita.com/blog/best-equity-management-software8

resources.rework.com/tools/equity-cap-table/best-equity-management-software-20268

eqvista.com/equity-management-software7

cakeequity.com/guides/best-equity-management-software6

ctacquisitions.com/best-cap-table-software-20266

optioincentives.com/resource-hub/best-equity-management-software6

Pages are listed as the models cited them.

Search and answers

certent.com is not in Google's top ten for any of the category's searches. In the answers, Certent Equity Management takes 2% of first choices and Carta takes 33%.

ShowHide

In search

Google, US estimates

Position for “cap table platforms”

–

not in the top ten

Position for “cap table management software”

–

not in the top ten

Searches for its name, Google: 210 a month (“certent equity management”)
AI search demand for its name, est.: 2 a month
Its company's site: certent.com shared with Certent's other products; the figures are the site's
Organic visits to its site: about 2,311 a month
Searches its site ranks for: 396 · 13 in the top three
Sites linking to it: 789
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 11 of 42 in cap table management

Segment leader

33%

Carta

First choices: 2 across its categories
Named in: 17 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Certent Equity Management

What the judge wrote, as written, with how often. The vendor table decides that these count as Certent Equity Management; a claim can dispute any of them.

Certent 1

Follow Certent Equity Management

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Certent is the company behind Certent Equity Management.

ShowHide

On record

Company records

Also from Certent: Certent Disclosure Management

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Certent Equity Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Certent Equity Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Certent Equity Management by email, built from the raw record of the edition. It shows:

where Certent Equity Management is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Certent Equity Management, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.