Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 46 of 47, unchanged
1 category · RankedMorgan Stanley at Work
19Judge labels
5First choices
4Negative labels
12 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
9% in Cap table management for enterprise buyers
Rank 40 of 42 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 100% of its 1 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business51 of 53
0%3 labels
under the label threshold
Mid-market40 of 42
0%1 label
under the label threshold
Enterprise3 of 52
9%15 labels
accepted challenger
In cap table management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Morgan Stanley at Work for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Cap table management | Equity and corporate | 0% | 40 of 42 | 100% | 1 | under 10 labels · led by Carta at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Morgan Stanley at Work held within the floor in its one category: no change cleared 10 points.
Best category · Cap table management · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 21 → 37 of 39
Enterprise▲+4Since September 2026: 7% → 11%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
11%from 7% in September 2026
Inside the floor by 6 pointsRank 5 → 3 of 48
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Cap table management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 40 of 42 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Morgan Stanley at Work across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Morgan Stanley at Work across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase4 labels2
Comparative7 labels1not counted in share
Budget-constrained2 labels1
Scale-constrained3 labels2
Negative2 labelsNone
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“more appropriately sized than enterprise-first options like Shareworks / Morgan Stanley at Work... Choose Shareworks only if you are already at enterprise complexity” Perplexity Sonar · Cap table management · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Morgan Stanley at Work, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Morgan Stanley at Work was named but was not.ShowHide
Named alongside
The products named in the same answers as Morgan Stanley at Work, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Morgan Stanley at Work was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Morgan Stanley at Work. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 19 answers that named Morgan Stanley at Work and are not a share of its labels.
Domains cited
qapita.com17
carta.com10
guideflow.com10
cakeequity.com8
astrella.com7
ctacquisitions.com7
gitnux.org7
resources.rework.com7
pulley.com6
valueaddvc.com6
Eighty-five of the eighty-five domain citations in answers naming Morgan Stanley at Work came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
morganstanley.com ranks 4 on Google for the category's searches. In the answers, Morgan Stanley at Work takes 0% of first choices and Carta takes 33%.ShowHide
Search and answers
morganstanley.com ranks 4 on Google for the category's searches. In the answers, Morgan Stanley at Work takes 0% of first choices and Carta takes 33%.
ShowHideIn search
Google, US estimatesPosition for “cap table platforms”
4
Position for “cap table management software”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“morgan stanley at work”)
- AI search demand for its name, est.
- 298 a month
- Organic visits to its site
- about 1,187,677 a month
- Searches its site ranks for
- 88,129 · 9,349 in the top three
- Sites linking to it
- 48,688
- Paid Google search
- 1 searches its ads show for, about 5 clicks and $46 a month (estimate)
In answers
This editionShare of first choices
0%
rank 40 of 42 in cap table management
Segment leader
33%
Carta
- First choices
- 5 across its categories
- Named in
- 19 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on morganstanley.com
10,000
subdomains included
Content
5,134
counted in the table below
Documentation
0
Product · Integration
791 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,659 | undated | |||
| News or press | 2,255 | undated | |||
| Comparison | 100 | undated | |||
| Podcast or video | 59 | undated | |||
| Webinar or virtual event | 48 | undated | |||
| Glossary or explainer | 13 | undated |
How it is countedHide how it is counted
Every page morganstanley.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Morgan Stanley at Work
What the judge wrote, as written, with how often. The vendor table decides that these count as Morgan Stanley at Work; a claim can dispute any of them.
Shareworks / Morgan Stanley at Work 1
Follow Morgan Stanley at Work
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Morgan Stanley at Work is its own company.ShowHide
The company
Morgan Stanley at Work is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- We provide comprehensive workplace financial solutions for organizations and their employees, combining personalized advice with modern technology.
- For
- organizations and their employees
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Morgan Stanley at Work's own pages state, read October 5, 2026: morganstanley.com, morganstanley.com/im/en-gb/intermediary-investor/capabilities.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Morgan Stanley at Work's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Morgan Stanley at Work, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Morgan Stanley at Work by email, built from the raw record of the edition. It shows:
- where Morgan Stanley at Work is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Morgan Stanley at Work, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.