Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 10 pointsRank 9 of 76, unchanged
5 categories · RankedRho
91Judge labels
19First choices
4Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
19% in Business banking for enterprise buyers
Rank 2 of 86 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of Rho →By buyer segmentStrongest at enterprise.
Small business9 of 87
2%12 labels
accepted challenger
Mid-market2 of 86
12%13 labels
accepted challenger
Enterprise1 of 106
19%29 labels
accepted challenger
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Rho for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 12% | 2 of 86 | 0% | 13 | accepted challenger | ▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 13 of 67 | 0% | 6 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Spend management platforms | Spend and procurement | 0% | 25 of 46 | 0% | 3 | under 10 labels · led by Ramp at 44% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Accounts payable automation | Spend and procurement | 0% | 34 of 54 | 0% | 1 | under 10 labels · led by Ramp at 22% | newNew since September 2026: not ranked then, 0% now. |
| Expense management | Spend and procurement | 0% | 29 of 54 | 0% | 1 | under 10 labels · led by Ramp at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Rho held within the floor in all five categories: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 12% in September 2026
Inside the floor by 7 pointsRank 4 of 82, unchanged
Enterprise=heldSince September 2026: 20% → 20%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
20%from 20% in September 2026
Inside the floor by 10 pointsRank 1 of 99, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 12% | 9% | ▼−3Since September 2026: 12% → 9%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 2 of 86 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 13 of 67 |
| Spend management platfor | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 25 of 46 |
| Accounts payable automat | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 34 of 54, unchanged |
| Expense management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 29 of 54 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Rho across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Rho across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 2 | 0 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 1 | 1 | 0 | 3 |
| Grok 4.1 Fast | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct14 labels4
Paraphrase24 labels6
Comparative24 labels2not counted in share
Budget-constrained17 labels8
Scale-constrained6 labels1
Negative6 labelsNone
First choiceAlternativeMentionNegative91 labels in all, every segment counted; 19 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Rho if your primary goal is to automate complex AP processes and vendor billing without paying software fees.” Gemini 3.5 Flash · Business banking · paraphrase prompt · first choice
“I'd shortlist Rho first ... Rho is my starting recommendation for a mid-sized B2B company” GPT-6 Luna · Business banking · paraphrase prompt · first choice
“Rho is the strongest overall pick for many growing companies” Perplexity Sonar · Business banking · direct prompt · first choice
“the platform I'd recommend most strongly is Rho” DeepSeek V4 Flash · Business banking · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Rho, over the 91 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rho was named but was not.ShowHide
Named alongside
The products named in the same answers as Rho, over the 91 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rho was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Rho. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 91 answers that named Rho and are not a share of its labels.
Domains cited
rho.coYour site77
brex.com57
airwallex.com46
nerdwallet.com36
forbes.com33
ramp.com31
wise.com24
found.com23
techrepublic.com21
aspireapp.com19
290 of the 367 domain citations in answers naming Rho came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
rho.co is not in Google's top ten for any of the category's searches. In the answers, Rho takes 12% of first choices and Mercury takes 23%.ShowHide
Search and answers
rho.co is not in Google's top ten for any of the category's searches. In the answers, Rho takes 12% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 74,000 a month (“rho”)
- AI search demand for its name, est.
- 7,366 a month
- Organic visits to its site
- about 182,562 a month
- Searches its site ranks for
- 16,303 · 934 in the top three
- Sites linking to it
- 2,352
- Paid Google search
- 1 searches its ads show for, about 28 clicks and $416 a month (estimate)
In answers
This editionShare of first choices
12%
rank 2 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 19 across its categories
- Named in
- 91 answers
- Its own site cited
- in 90 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on rho.co
1,214
subdomains included
Content
612
counted in the table below
Documentation
2
Product · Integration
17 · 89
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 492 | 62 | 2026-09-28 | Business banking, Expense management | |
| Comparison | 73 | 23 | 2026-09-28 | Business banking | |
| Glossary or explainer | 21 | 2 | 2026-09-03 | Business banking | |
| Case study | 14 | 0 | 2025-12-09 | ||
| Template or tool | 12 | 1 | 2026-08-09 |
Most recent
- 2026-09-28Business banking accounting integrations blog
- 2026-09-28Business banking fees explained blog
- 2026-09-28Best business bank accounts for ecommerce blog
- 2026-09-28Business bank accounts with sub accounts blog
- 2026-09-28Fastest way to open a business bank account blog
- 2026-09-28Fintech vs traditional business banking comparison
How it is countedHide how it is counted
Every page rho.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Rho
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Rho is its own company.ShowHide
The company
Rho is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Better Banking for Startups & Small Businesses
- For
- Startups & Small Businesses
- Price stated
- No per-seat fees or subscription costs. rho.co
- Starting price
- 0 rho.co
- Free plan or trial
- Rho's expense management platform is free, with no user or platform usage fees. rho.co/pricing
- Integrations claimed
- 4 rho.co/product/api
- Certifications
- Member FDICSEC-registered investment adviserFINRA/SIPCFDIC-insured
- Hosting
- United States
- Customers named
- FibeNexxa.aiAnti Agency GroupPolimorphicSpark AdvisorsMad RabbitWillet + Cumro InnovationsSuperfiliate
What Rho's own pages state, read September 28, 2026: rho.co, rho.co/pricing, trust.rho.co, rho.co/product/api, rho.co/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rho's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rho, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Rho by email, built from the raw record of the edition. It shows:
- where Rho is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Rho, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Rho is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Rho is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideRho is among the products AI models recommend first in Business banking this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.