AI Indexes
Finance AI Index
Index › Products › Lili · October 2026 Edition
1 category · Named, not ranked

Lili

14Judge labels
1First choices
2Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Lili was named 7 times in Business banking, where Mercury led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Lili for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Business bankingTreasury and cash2%15 of 8614%7under 10 labels · led by Mercury at 23%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Lili held within the floor in its one category: no change cleared 10 points.

Best category · Business banking · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 16 → 19 of 76
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 50 → 13 of 82
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Business banking0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.Within noiseRank 50 → 15 of 86

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Lili across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00101
Gemini 3.5 Flash00011
Perplexity Sonar00000
Grok 4.1 Fast10102
Mistral Small00101
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX10001
MiniMax M2.501001
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative7 labels1not counted in share
Budget-constrained4 labels1
Scale-constrained0 labelsNone
Negative3 labels1not counted in share
First choiceAlternativeMentionNegative14 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Opt for established options like Novo, Lili, or traditional banks” Grok 4.1 Fast · Business banking · negative prompt · first choice
“Go with Novo, Bluevine, or Lili.” GLM 4.7 FlashX · Business banking · budget prompt · first choice
“For freelancers/sole proprietors: Bluevine or Lili” MiniMax M2.5 · Business banking · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Online platforms like Novo or Lili are great for lean startups, but they lack a physical branch presence.” Gemini 3.5 Flash · Business banking · negative prompt · soft negative

Named alongside

The products named in the same answers as Lili, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Lili was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bluevine13 of 144Not among the top eight
Relay11 of 143Not among the top eight
Novo11 of 141Not among the top eight
Mercury10 of 141Not among the top eight
Chase Business Banking9 of 142Not among the top eight
Bank of America9 of 140Not among the top eight
Wells Fargo9 of 140Not among the top eight
U.S. Bank7 of 140Not among the top eight
Axos Bank4 of 141Not among the top eight
American Express Business Checking3 of 141Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Lili. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Lili and are not a share of its labels.

Search and answers

lili.co is not in Google's top ten for any of the category's searches. In the answers, Lili takes 2% of first choices and Mercury takes 23%.
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In search

Google, US estimates
Position for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
Searches for its name, Google
27,100 a month (“lili”)
AI search demand for its name, est.
224,056 a month
Organic visits to its site
about 25,083 a month
Searches its site ranks for
4,595 · 202 in the top three
Sites linking to it
2,394
Paid Google search
1 searches its ads show for, about 0 clicks and $0 a month (estimate)
Ads on GoogleDetailLess
7 ads · 4 text, 2 image, 1 video · 2 shown in the last 30 days

First shown August 2024, as Lili Financial Services Inc., verified. Ads started 2025-11 to 2026-10: 4 in the year, 3 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 15 of 86 in business banking
Segment leader
23%
Mercury
First choices
1 across its categories
Named in
14 answers
Its own site cited
in 14 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on lili.co
333
subdomains included
Content
180
counted in the table below
Documentation
10
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog15292026-09-22Business banking
Comparison1302026-06-17Business banking
Glossary or explainer912026-09-22Business banking
Case study3undated
News or press202026-06-24
Template or tool102022-12-28
How it is countedHide how it is counted

Every page lili.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.

Names read as Lili

What the judge wrote, as written, with how often. The vendor table decides that these count as Lili; a claim can dispute any of them.
Lili/Found 1

Follow Lili

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Lili is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Online Banking For Small Businesses
For
small businesses
Price stated
$0 monthly fees on Lili Core lili.co
Starting price
$0 lili.co
Free plan or trial
The Core banking account has no monthly fee. lili.co
Certifications
FDIC InsuredMember FDICSOC 2PCI-DSS Level 1
Customers named
QC GrowthSkinGal StudioSleekSpaceChop Dawg
Not stated on the pages read
Integrations, hosting

What Lili's own pages state, read October 5, 2026: lili.co, lili.co/plans, lili.co/faq/security. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Lili's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Lili, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Lili by email, built from the raw record of the edition. It shows:

  • where Lili is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Lili, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at lili.co is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.