Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 14 → 13 of 76
1 category · Named, not rankedNBKC
9Judge labels
2First choices
0Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. NBKC was named 6 times in Business banking, where Mercury led with 23%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business13 of 87
2%3 labels
under the label threshold
Mid-market14 of 86
2%6 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In business banking · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named NBKC for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Business banking | Treasury and cash | 2% | 14 of 86 | 0% | 6 | under 10 labels · led by Mercury at 23% | ▼−5Since September 2026: 8% → 2%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, NBKC held within the floor in its one category: no change cleared 10 points.
Best category · Business banking · by segment
Mid-market▼−5Since September 2026: 8% → 2%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 8% in September 2026
Inside the floor by 5 pointsRank 6 → 14 of 82
EnterprisegoneNot named this edition; 2% in September 2026.
0%from 2% in September 2026
Inside the floor by 8 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Business banking | 8% | 2% | ▼−5Since September 2026: 8% → 2%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 14 of 86 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated NBKC across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated NBKC across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 2 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained6 labels2
Scale-constrained0 labelsNone
Negative1 label1not counted in share
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your priority is the lowest possible cost, nbkc Business Checking is the best fit based on the results” Perplexity Sonar · Business banking · budget prompt · first choice
“NBKC is noted for low fees and friendliness to cash deposits and withdrawals, which is rare among online banks.” Muse Glimmer 30B · Business banking · budget prompt · alternative
“NerdWallet currently highlights it as a low-fee online business account, with $0 monthly fee” GPT-5.4 mini · Business banking · budget prompt · alternative
“NBKC Business Checking — *Best for Avoiding Fees*” DeepSeek V4 Flash · Business banking · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as NBKC, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NBKC was named but was not.ShowHide
Named alongside
The products named in the same answers as NBKC, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NBKC was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named NBKC. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 9 answers that named NBKC and are not a share of its labels.
Domains cited
forbes.com6
nerdwallet.com6
airwallex.com5
business.bankofamerica.com5
chase.com4
bluevine.com3
business.com3
techrepublic.com3
wise.com3
brex.com2
Forty of the forty domain citations in answers naming NBKC came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nbkc.com is not in Google's top ten for any of the category's searches. In the answers, NBKC takes 2% of first choices and Mercury takes 23%.ShowHide
Search and answers
nbkc.com is not in Google's top ten for any of the category's searches. In the answers, NBKC takes 2% of first choices and Mercury takes 23%.
ShowHideIn search
Google, US estimatesPosition for “business banking providers”
–
not in the top ten
Position for “business bank account for a company”
–
not in the top ten
- Searches for its name, Google
- 8,100 a month (“nbkc”)
- AI search demand for its name, est.
- 339 a month
- Organic visits to its site
- about 19,954 a month
- Searches its site ranks for
- 1,540 · 176 in the top three
- Sites linking to it
- 1,092
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 14 of 86 in business banking
Segment leader
23%
Mercury
- First choices
- 2 across its categories
- Named in
- 9 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on nbkc.com
211
subdomains included
Content
140
counted in the table below
Documentation
0
Product · Integration
3 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 76 | undated | |||
| News or press | 42 | 0 | 2026-04-10 | ||
| Template or tool | 17 | undated | |||
| Comparison | 4 | undated | |||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-04-10Nbkc bank johnson county roots returning new overland park hq news or press
- 2026-03-10Small business playbook news or press
- 2026-03-06Soccer prep writing kcs history today news or press
- 2021-07-27Nbkc wins best companys best mortgage lender of 2020 news or press
How it is countedHide how it is counted
Every page nbkc.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as NBKC
What the judge wrote, as written, with how often. The vendor table decides that these count as NBKC; a claim can dispute any of them.
NBKC Business Checking 2nbkc 1nbkc Bank 1nbkc Business Account 1nbkc Business Checking 1
Follow NBKC
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
NBKC is its own company.ShowHide
The company
NBKC is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- award-winning online bank and mortgage lender headquartered in Kansas City, offering personal banking, business banking, home loans, and digital banking services nationwide.
- For
- personal banking, business banking, home loans, and digital banking services nationwide
- Price stated
- Business Account $0/m $0/y; ACH credits and debits $15/m $150/y; Desktop Deposit $15/m $150/y; Business fraud tools $5/m $50/y; Domestic Wires (send only) $5/item; International Wires (send & receive) $45/item nbkc.com/business/solutions/pricing
- Starting price
- $0/m nbkc.com/business/solutions/pricing
- Certifications
- NMLS# 409631FDIC
- Not stated on the pages read
- Free plan or trial, integrations, hosting, customers
What NBKC's own pages state, read September 28, 2026: nbkc.com, nbkc.com/business/solutions/pricing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NBKC's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NBKC, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for NBKC by email, built from the raw record of the edition. It shows:
- where NBKC is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name NBKC, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.