Finance AI Index

Index › Products › Plaid · October 2026 Edition

4 categories · Named, not ranked

Plaid

7Judge labels

0First choices

1Negative labels

4 / 14Models named it

4Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Plaid was named 5 times in Embedded payments and 3 other categories, where Stripe Connect led with 53%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market30 of 110

under the label threshold

Enterprisenot named

No model named it for this buyer.

In embedded payments · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Plaid for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Embedded payments platforms	Receivables and billing	0%	30 of 110	0%	2	under 10 labels · led by Stripe Connect at 53%
B2B payment acceptance	Receivables and billing	0%	59 of 94	0%	1	under 10 labels · led by Versapay at 19%	newNew since September 2026: not ranked then, 0% now.
Ecommerce fraud prevention	Receivables and billing	0%	43 of 70	0%	1	under 10 labels · led by SEON at 16%
Expense management	Spend and procurement	0%	53 of 54	100%	1	under 10 labels · led by Ramp at 35%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Plaid yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Plaid across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	0	0	1
DeepSeek V4 Flash	1	0	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative2 labelsNone

Budget-constrained2 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Provides robust APIs to authenticate users and business owners during the onboarding process.” Qwen 3.7 Flash · Ecommerce fraud · paraphrase prompt · alternative

“Plaid and Braintree are best for specific payment flows or mobile apps.” Mistral Small · Embedded payments · comparative prompt · alternative

“Need financial data aggregation (not processing)? → Plaid” DeepSeek V4 Flash · Embedded payments · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Plaid integration - Any app requiring bank credential sharing through Plaid adds a third party with access to your finances” GLM 4.7 FlashX · Expense management · negative prompt · hard negative

Named alongside

The products named in the same answers as Plaid, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Plaid was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Stripe Connect2 of 72Not among the top eight

Adyen for Platforms2 of 70Not among the top eight

Braintree2 of 70Not among the top eight

Checkout.com2 of 70Not among the top eight

PayPal2 of 70Not among the top eight

Square2 of 70Not among the top eight

Brex1 of 71Not among the top eight

Eftsure1 of 71Not among the top eight

Ramp1 of 71Not among the top eight

Stripe1 of 71Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Plaid. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 7 answers that named Plaid and are not a share of its labels.

Domains cited

airwallex.com2

brex.com2

dashdevs.com2

learn.g2.com2

londonlovesbusiness.com2

ramp.com2

rho.co2

sourceforge.net2

stripe.com2

techrepublic.com2

Twenty of the twenty domain citations in answers naming Plaid came from somebody else's page.

Pages cited

airwallex.com/en-us/blog/compare-embedded-finance-solutions2

dashdevs.com/blog/embedded-finance-companies2

londonlovesbusiness.com/the-10-best-embedded-payment-solutions-for-software-companies2

whop.com/blog/embedded-payments-platforms2

adyen.com/platform-payments1

brex.com/spend-trends/business-banking/treasury-management-software1

brex.com/spend-trends/expense-management/expense-management-app1

builtin.com/articles/embedded-finance-companies1

Pages are listed as the models cited them.

Search and answers

plaid.com ranks 9 on Google for the category's searches. In the answers, Plaid takes 0% of first choices and Stripe Connect takes 53%.

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In search

Google, US estimates

Position for “embedded payments platform”

–

not in the top ten

Position for “embedded payments platforms”

In answers

This edition

Share of first choices

rank 30 of 110 in embedded payments

Segment leader

53%

Stripe Connect

First choices: 0 across its categories
Named in: 7 answers
Its own site cited: in 6 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on plaid.com

2,008

subdomains included

Content

1,009

counted in the table below

Documentation

366

Product · Integration

101 · 12

Kind	Pages	Last 90 days	Latest
Blog	667	10	2026-09-02
Case study	200	0	2022-09-16
Conference or event	56	0	2026-05-21
Glossary or explainer	20	1	2026-07-16
Report or ebook	19	0	2026-03-16
News or press	19	0	2023-01-09
Webinar or virtual event	12	0	2023-04-25
Comparison	9	0	2026-06-02
Template or tool	4	undated
Podcast or video	3	0	2023-05-09

Most recent

2026-09-02Meta muse blog
2026-09-02Plinterns wrapped summer 2026 blog
2026-09-01Plaid decagon ai agents financial experiences blog
2026-09-01Plaid identity verification feature updates blog
2026-08-03Product updates august 2026 blog
2026-08-01Plaid link inside sierra ai agents blog

How it is countedHide how it is counted

Every page plaid.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Plaid

What the judge wrote, as written, with how often. The vendor table decides that these count as Plaid; a claim can dispute any of them.

Plaid (Identity Verification Suite) 1

Follow Plaid

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Plaid is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.
plaid.com
For: all companies
plaid.com
Price stated: Build with our free tier; pay as you go; or scale with tailored API solutions and volume pricing. plaid.com/pricing
Free plan or trial: Your first 200 API calls are free. plaid.com/pricing
Customers named: VenmoCarvanaRobinhoodGoFundMeChimeH&R BlockInvitation HomesJerry
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Plaid's own pages state, read October 6, 2026: plaid.com, plaid.com/pricing, plaid.com/resources/compliance, plaid.com/products, plaid.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Plaid's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Plaid, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Plaid by email, built from the raw record of the edition. It shows:

where Plaid is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Plaid, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.