Small business▼−5Since September 2026: 5% → 0%, −5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 5% in September 2026
Inside the floor by 5 pointsRank 7 → 48 of 82
7 categories · RankedSquare
87Judge labels
4First choices
30Negative labels
13 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Embedded payments for small business buyers
Rank 14 of 94 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 27% of its 11 labels there were negative.
What the models named instead of Square →By buyer segmentRead the same way at every buyer size.
Small business53 of 87
0%20 labels
criticized challenger
Mid-market14 of 94
2%11 labels
criticized challenger
Enterprise100 of 105
0%3 labels
under the label threshold
In b2b payment acceptance · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Square for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| B2B payment acceptance | Receivables and billing | 2% | 14 of 94 | 27% | 11 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cash application | Receivables and billing | 2% | 19 of 83 | 0% | 1 | under 10 labels · led by Versapay at 9% | newNew since September 2026: not ranked then, 2% now. |
| Embedded payments platforms | Receivables and billing | 0% | 77 of 110 | 33% | 6 | under 10 labels · led by Stripe Connect at 53% | |
| Payment orchestration platforms | Receivables and billing | 0% | 31 of 81 | 0% | 3 | under 10 labels · led by BlueSnap at 18% | |
| B2B BNPL and net terms | Receivables and billing | 0% | 44 of 90 | 0% | 1 | under 10 labels · led by Resolve Pay at 56% | |
| Business bill pay | Treasury and cash | 0% | 70 of 98 | 0% | 1 | under 10 labels · led by BILL at 32% | newNew since September 2026: not ranked then, 0% now. |
| Merchants of record | Receivables and billing | 0% | 40 of 45 | 100% | 1 | under 10 labels · led by Paddle at 28% |
Movement
Since September 2026, Square held within the floor in all seven categories: no change cleared 10 points.
Best category · B2B payment acceptance · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 63 → 14 of 84
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 81 → 87 of 89
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| B2B payment acceptance | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 63 → 14 of 94 |
| Cash application | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 19 of 83, unchanged |
| Embedded payments | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 77 of 110, unchanged |
| Payment orchestration | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 81, unchanged |
| B2B BNPL and terms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 90, unchanged |
| Business bill pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 70 of 98, unchanged |
| Merchants of record | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 45, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Square across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Square across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 2 | 1 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 2 | 1 | 5 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase7 labelsNone
Comparative14 labels1not counted in share
Budget-constrained28 labels4
Scale-constrained3 labelsNone
Negative31 labels3not counted in share
First choiceAlternativeMentionNegative87 labels in all, every segment counted; 4 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“I recommend starting with Wave (completely free) or Square (free with transaction fees).” MiniMax M2.5 · Cash application · budget prompt · first choice
“the best value choice is usually Square for B2B payment acceptance” GPT-5.4 mini · B2B payment acceptance · budget prompt · first choice
“Best simple small-business option with no monthly fee: Square or PayPal Payments, though their card fees are higher” Perplexity Sonar · B2B payment acceptance · budget prompt · alternative
“Square better suited for omnichannel needs (in-person + online), especially SMB-focused ISVs.” MiniMax M2.5 · Embedded payments · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“avoid the monolithic, consumer-facing giants (Stripe Connect, Square, PayPal for Platforms)” DeepSeek V4 Flash · Embedded payments · negative prompt · hard negative
“Who to be cautious with: Stripe Checkout, Square Invoicing (for non-recurring clients).” Qwen 3.7 Flash · B2B payment acceptance · negative prompt · soft negative
“Stripe, PayPal, and Square have [thousands of BBB complaints] ... about frozen accounts” Kimi K2 · Embedded payments · negative prompt · soft negative
“flat-rate platforms like Stripe or Square will drain your budget” Gemini 3.5 Flash · B2B payment acceptance · budget prompt · soft negative
Named alongside
The products named in the same answers as Square, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square was named but was not.ShowHide
Named alongside
The products named in the same answers as Square, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Square was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Square. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 75 of the 87 answers that named Square and are not a share of its labels.
Domains cited
fitsmallbusiness.com33
whop.com30
stripe.com26
techrepublic.com26
wise.com25
g2.com22
guideflow.com22
finix.com17
helcim.com16
paymentreview.com16
233 of the 233 domain citations in answers naming Square came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
squareup.com is not in Google's top ten for any of the category's searches. In the answers, Square takes 2% of first choices and Versapay takes 19%.ShowHide
Search and answers
squareup.com is not in Google's top ten for any of the category's searches. In the answers, Square takes 2% of first choices and Versapay takes 19%.
ShowHideIn search
Google, US estimatesPosition for “b2b payment platforms”
–
not in the top ten
Position for “b2b payment acceptance platform”
–
not in the top ten
- Searches for its name, Google
- 1,000,000 a month (“square”)
- AI search demand for its name, est.
- 497,526 a month
- Organic visits to its site
- about 3,658,565 a month
- Searches its site ranks for
- 164,520 · 15,238 in the top three
- Sites linking to it
- 158,900
- Paid Google search
- 2 searches its ads show for, about 2 clicks and $9 a month (estimate)
In answers
This editionShare of first choices
2%
rank 14 of 94 in B2B payment acceptance
Segment leader
19%
Versapay
- First choices
- 4 across its categories
- Named in
- 87 answers
- Its own site cited
- in 75 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on squareup.com
19,122
subdomains included
Content
2,599
counted in the table below
Documentation
6,250
Product · Integration
216 · 13
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 1,361 | undated | |||
| Glossary or explainer | 366 | 0 | 2021-12-06 | ||
| Case study | 297 | 3 | 2026-09-15 | ||
| Report or ebook | 227 | 0 | 2026-06-04 | ||
| Podcast or video | 164 | 0 | 2025-12-12 | ||
| Comparison | 83 | undated | |||
| Template or tool | 60 | 0 | 2026-02-13 | ||
| Conference or event | 19 | 0 | 2025-02-04 | ||
| Webinar or virtual event | 16 | 0 | 2026-01-13 | ||
| Blog | 6 | undated |
Most recent
- 2026-09-15Honolulu cookie company case study
- 2026-08-16Happyfield sydneys happiest diner case study
- 2026-08-10Noun coffee wine case study
- 2026-06-048655 troubleshoot facebook and instagram integrations with square report or ebook
- 2026-06-048654 set up meta for business facebook shops report or ebook
- 2026-06-02Baker st cafe case study
How it is countedHide how it is counted
Every page squareup.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Square
What the judge wrote, as written, with how often. The vendor table decides that these count as Square; a claim can dispute any of them.
Square (Block) 3Square (Finance) 1
Follow Square
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Square is its own company.ShowHide
The company
Square is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Power your entire business
- For
- Whatever your flavor of business
- Price stated
- Run your entire business with one plan. No hidden fees or locked-in contracts. Cancel or switch plans anytime. squareup.com
- Starting price
- $0/mo. squareup.com/ca/en/pricing
- Free plan or trial
- Try free for {{sub2_api.num_free_trial_days}} days squareup.com
- Certifications
- Squareup Europe Ltd is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 (registered reference no. 900846) for the issuing of electronic money and provision of payment services.
- Customers named
- Si Belle BeautyFranklin’s WineBuns From Home
- Not stated on the pages read
- Integrations, hosting
What Square's own pages state, read September 28, 2026: squareup.com, squareup.com/ca/en/pricing, trust.squareup.com, squareup.com/ca/en/solutions/spa, squareup.com/gb/en/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Square's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Square, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Square by email, built from the raw record of the edition. It shows:
- where Square is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Square, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.