Small business▲+2Since September 2026: 7% → 9%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
9%from 7% in September 2026
Inside the floor by 8 pointsRank 2 → 3 of 73
BILL · 6 categories · RankedBILL Spend & Expense
366Judge labels
59First choices
45Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
31% in Spend management platfor for small business buyers
Rank 2 of 67 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 4% of its 47 labels there were negative.
What the models named instead of BILL Spend & Expense →By buyer segmentStrongest at mid-market.
Small business3 of 78
10%44 labels
accepted challenger
Mid-market2 of 67
19%47 labels
accepted challenger
Enterprise7 of 65
2%25 labels
accepted challenger
In corporate cards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named BILL Spend & Expense for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Corporate cards | Spend and procurement | 19% | 2 of 67 | 4% | 47 | accepted challenger | ▲+9Since September 2026: 12% → 21%, +9 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Spend management platforms | Spend and procurement | 15% | 3 of 46 | 16% | 49 | accepted challenger | ▲+2Since September 2026: 15% → 17%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Expense management | Spend and procurement | 6% | 4 of 54 | 11% | 46 | accepted challenger | ▼−2Since September 2026: 9% → 7%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business bill pay | Treasury and cash | 2% | 12 of 98 | 0% | 1 | under 10 labels · led by BILL at 32% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate travel management | Spend and procurement | 2% | 8 of 61 | 0% | 2 | under 10 labels · led by Navan at 53% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Telecom expense management | Spend and procurement | 0% | 43 of 89 | 0% | 1 | under 10 labels · led by Genuity at 19% |
Movement
Since September 2026, BILL Spend & Expense held within the floor in all six categories: no change cleared 10 points.
Best category · Corporate cards · by segment
Mid-market▲+9Since September 2026: 12% → 21%, +9 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
21%from 12% in September 2026
Inside the floor by 1 pointRank 2 of 61, unchanged
Enterprise▼−3Since September 2026: 5% → 2%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 7 pointsRank 5 → 7 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Corporate cards | 12% | 21% | ▲+9Since September 2026: 12% → 21%, +9 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 67, unchanged |
| Spend management platfor | 15% | 17% | ▲+2Since September 2026: 15% → 17%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 46, unchanged |
| Business bill pay | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 38 → 12 of 98 |
| Corporate travel managem | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 8 of 61 |
| Expense management | 9% | 7% | ▼−2Since September 2026: 9% → 7%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 4 of 54 |
| Telecom expense mgmt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 89, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated BILL Spend & Expense across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated BILL Spend & Expense across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 6 | 0 | 0 | 8 |
| GPT-5.4 mini | 4 | 5 | 2 | 0 | 11 |
| Gemini 3.5 Flash | 0 | 10 | 2 | 3 | 15 |
| Perplexity Sonar | 3 | 7 | 2 | 1 | 13 |
| Grok 4.1 Fast | 2 | 7 | 3 | 1 | 13 |
| Mistral Small | 2 | 5 | 3 | 1 | 11 |
| DeepSeek V4 Flash | 2 | 9 | 0 | 2 | 13 |
| Llama 4 Maverick | 2 | 2 | 6 | 0 | 10 |
| Qwen 3.7 Flash | 2 | 7 | 1 | 2 | 12 |
| Kimi K2 | 1 | 3 | 0 | 3 | 7 |
| GLM 4.7 FlashX | 1 | 3 | 1 | 0 | 5 |
| MiniMax M2.5 | 4 | 2 | 3 | 2 | 11 |
| GPT-6 Luna | 0 | 4 | 3 | 0 | 7 |
| Muse Glimmer 30B | 0 | 6 | 4 | 0 | 10 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct73 labels11
Paraphrase48 labels10
Comparative80 labels4not counted in share
Budget-constrained79 labels36
Scale-constrained35 labels2
Negative51 labels2not counted in share
First choiceAlternativeMentionNegative366 labels in all, every segment counted; 59 of the 65 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the best spend management platforms for companies with a limited budget are BILL Spend & Expense and Zoho Expense” Qwen 3.7 Flash · Spend management platfor · budget prompt · first choice
“If you want zero cost with corporate cards included, Ramp or BILL Spend & Expense are your best bets.” Claude Haiku 4.5 · Spend management platfor · budget prompt · first choice
“For most small companies with limited budgets, Ramp or BILL Spend & Expense are the strongest choices” DeepSeek V4 Flash · Spend management platfor · budget prompt · first choice
“BILL stands out as the most budget-friendly *corporate card program* because it offers $0/user/month” Perplexity Sonar · Corporate cards · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“🚩 Bill.com (formerly Divvy) — High Caution Recommended ... notably strong negative feedback across G2 and Trustpilot” Qwen 3.7 Flash · Spend management platfor · negative prompt · hard negative
“One user explicitly warned: "Stay away, stay far far away if you plan to use this with BILL's AR/AP side"” MiniMax M2.5 · Spend management platfor · negative prompt · hard negative
“Users report integration issues, which can make functionality and configuration problematic.” Mistral Small · Spend management platfor · negative prompt · hard negative
“BILL/Divvy (bugs and support)” DeepSeek V4 Flash · Expense management · negative prompt · hard negative
Named alongside
The products named in the same answers as BILL Spend & Expense, over the 360 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BILL Spend & Expense was named but was not.ShowHide
Named alongside
The products named in the same answers as BILL Spend & Expense, over the 360 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BILL Spend & Expense was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named BILL Spend & Expense. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 342 of the 360 answers that named BILL Spend & Expense and are not a share of its labels.
Domains cited
ramp.com213
bill.comYour site209
brex.com168
airwallex.com131
rippling.com121
g2.com115
ofx.com102
emburse.com87
wise.com84
learn.g2.com83
1,104 of the 1,313 domain citations in answers naming BILL Spend & Expense came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
bill.com is not in Google's top ten for any of the category's searches. In the answers, BILL Spend & Expense takes 19% of first choices and Ramp takes 52%.ShowHide
Search and answers
bill.com is not in Google's top ten for any of the category's searches. In the answers, BILL Spend & Expense takes 19% of first choices and Ramp takes 52%.
ShowHideIn search
Google, US estimatesPosition for “corporate card program”
–
not in the top ten
Position for “corporate card programs”
–
not in the top ten
- Searches for its name, Google
- not counted (“bill spend & expense”)
- AI search demand for its name, est.
- 50 a month
- Its company's site
- bill.com shared with BILL's other products; the figures are the site's
- Organic visits to its site
- about 1,783,039 a month
- Searches its site ranks for
- 72,278 · 6,684 in the top three
- Sites linking to it
- 11,288
- Paid Google search
- 45 searches its ads show for, about 5,920 clicks and $199,231 a month (estimate)
In answers
This editionShare of first choices
19%
rank 2 of 67 in corporate cards
Segment leader
52%
Ramp
- First choices
- 59 across its categories
- Named in
- 360 answers
- Its own site cited
- in 342 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as BILL Spend & Expense
What the judge wrote, as written, with how often. The vendor table decides that these count as BILL Spend & Expense; a claim can dispute any of them.
BILL Spend & Expense (formerly Divvy) 20BILL 15BILL Divvy 9Divvy 6BILL Divvy Corporate Card 4BILL Divvy (BILL Spend & Expense) 2BILL Spend & Expense (Formerly Divvy) 2Bill Spend & Expense 2Bill.com 2BILL (Divvy) 1BILL (Spend & Expense / formerly Divvy) 1BILL / Divvy corporate cards 1BILL Spend & Expense (Divvy) 1BILL Spend & Expense (ex-Divvy) 1BILL Spend & Expense / BILL Divvy 1BILL Spend & Expense / Divvy 1BILL Spend & Expense, formerly Divvy 1BILL Spend and Expense 1BILL's Spend & Expense 1Bill 1Bill (formerly Bill.com) 1Bill.com (formerly Divvy) 1Bill.com/Divvy 1Divvy (by BILL) 1
Follow BILL Spend & Expense
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BILL is the company behind BILL Spend & Expense.ShowHide
The company
BILL is the company behind BILL Spend & Expense.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Use this calculator to quickly see how much time and money you could save by using BILL Spend & Expense instead of manual processes.
- For
- Businesses
- Price stated
- free bill.com/product/expenses
- Free plan or trial
- risk-free trial bill.com/spend-expense-roi-calculator
- Integrations claimed
- 6 bill.com/learning/accrued-expenses
- Customers named
- CrewTracksGolf GeniusAmplioLockeBetter Learning Therapies
- Not stated on the pages read
- Starting price, certifications, hosting
What BILL Spend & Expense's own pages state, read September 28, 2026: bill.com/spend-expense-roi-calculator, bill.com/product/expenses, bill.com/topics/spend-management, bill.com/product/spend-and-expense, bill.com/learning/accrued-expenses. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BILL Spend & Expense's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BILL Spend & Expense, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BILL Spend & Expense by email, built from the raw record of the edition. It shows:
- where BILL Spend & Expense is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BILL Spend & Expense, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where BILL Spend & Expense is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where BILL Spend & Expense is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideCorporate cards
BILL Spend & Expense is among the products AI models recommend first in Corporate cards this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Spend management platforms
BILL Spend & Expense is among the products AI models recommend first in Spend management platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.