Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 27 → 78 of 94
3 categories · Named, not rankedAirtable
17Judge labels
1First choices
4Negative labels
6 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Airtable was named 3 times in Entity management and 2 other categories, where Athennian led with 41%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business82 of 99
0%1 label
under the label threshold
Mid-market45 of 81
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In entity management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Airtable for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Entity management | Equity and corporate | 0% | 45 of 81 | 0% | 1 | under 10 labels · led by Athennian at 41% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Strategic sourcing | Spend and procurement | 0% | 44 of 128 | 0% | 1 | under 10 labels · led by oboloo at 15% | newNew since September 2026: not ranked then, 0% now. |
| Supplier management | Spend and procurement | 0% | 42 of 111 | 0% | 1 | under 10 labels · led by Precoro at 14% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Airtable held within the floor in all three categories: no change cleared 10 points.
Best category · Entity management · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 30 → 43 of 79
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Entity management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 45 of 81 |
| Strategic sourcing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 128, unchanged |
| Supplier management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 42 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Airtable across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 label1
Comparative5 labelsNone
Budget-constrained4 labelsNone
Scale-constrained2 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“building a portal via Softr and Airtable will give you a custom system for almost no cost” Gemini 3.5 Flash · Supplier management · budget prompt · alternative
“These platforms allow you to build a custom "System of Record."” Qwen 3.7 Flash · Strategic sourcing · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Airtable, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.ShowHide
Named alongside
The products named in the same answers as Airtable, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airtable was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Airtable. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 17 answers that named Airtable and are not a share of its labels.
Domains cited
itechguides.com3
worldmetrics.org3
zipdo.co3
airtable.comYour site2
fast.io2
gitnux.org2
learn.g2.com2
mindsprint.com2
ramp.com2
softwareadvice.com2
Twenty-one of the twenty-three domain citations in answers naming Airtable came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
airtable.com is not in Google's top ten for any of the category's searches. In the answers, Airtable takes 0% of first choices and Athennian takes 41%.ShowHide
Search and answers
airtable.com is not in Google's top ten for any of the category's searches. In the answers, Airtable takes 0% of first choices and Athennian takes 41%.
ShowHideIn search
Google, US estimatesPosition for “entity management tools”
–
not in the top ten
Position for “legal entity management software”
–
not in the top ten
- Searches for its name, Google
- 165,000 a month (“airtable”)
- AI search demand for its name, est.
- 2,461 a month
- Organic visits to its site
- about 143,237 a month
- Searches its site ranks for
- 11,937 · 1,354 in the top three
- Sites linking to it
- 93,440
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 45 of 81 in entity management
Segment leader
41%
Athennian
- First choices
- 1 across its categories
- Named in
- 17 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on airtable.com
10,106
subdomains included
Content
1,950
counted in the table below
Documentation
6,354
Product · Integration
74 · 226
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 702 | 0 | 2025-09-29 | ||
| News or press | 320 | undated | |||
| Template or tool | 310 | undated | |||
| Report or ebook | 164 | undated | |||
| Podcast or video | 125 | undated | |||
| Webinar or virtual event | 106 | 4 | 2026-10-06 | ||
| Case study | 77 | undated | |||
| Comparison | 64 | undated | |||
| Glossary or explainer | 49 | undated | |||
| Conference or event | 33 | undated |
Most recent
- 2026-10-06How airtable runs marketing on airtable webinar or virtual event
- 2026-09-29Building ai assisted workflow omni airtable webinar or virtual event
- 2026-09-01Get started in airtable webinar or virtual event
- 2026-08-13Emea get started in airtable webinar or virtual event
- 2025-09-29Airtable: Build Enterprise-ready AI Workflows, Apps & Agents blog
- 2025-05-14Airtable Pricing | Compare Plans, Features & Costs blog
Events in person
Upcoming
- October 7, 2026Airtable BuilderBase Stockholm with AirexpertStockholm, SE · hosts
- October 8, 2026Airtable Dublin Builder Crew MeetupDublin, IRL · hosts
- October 15, 2026NYC Builder Crew: Bring a Problem Happy HourNew York · hosts
- October 21, 2026Airspace LondonLondon, UK · hosts
- December 1, 2026Chief Product Officer Summit LondonLondon, UK
- January 27, 2027Product-Led Summit Washington, D.C.Washington D.C.
Last twelve months
- September 30, 2026Bay Area Builder Crew: Backstage >> Creative Ops on AirtableSan Francisco · hosted
- September 29, 2026Media & Entertainment ForumParis · hosted
As the event pages on airtable.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page airtable.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Airtable
What the judge wrote, as written, with how often. The vendor table decides that these count as Airtable; a claim can dispute any of them.
Softr + Airtable 1
Follow Airtable
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Airtable is its own company.ShowHide
The company
Airtable is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Build Enterprise-ready AI Workflows, Apps & Agents
- For
- teams
- Price stated
- Pricing airtable.com
- Starting price
- 20 airtable.com/pricing
- Free plan or trial
- Get started for free airtable.com
- Integrations claimed
- 5 airtable.com
- Certifications
- ISOHIPAASOC 2SAML-based single sign-onHIPAA Compliance
- Hosting
- EuropeanAustralianEuropean data residency
- Customers named
- Code and TheoryWarner Music GroupRejuvenationWilliams-Sonoma CompanyFlatiron HealthButternut BoxDaily MailDMG Media
What Airtable's own pages state, read September 28, 2026: airtable.com, airtable.com/pricing, airtable.com/platform, airtable.com/customer-stories, airtable.com/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airtable's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airtable, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Airtable by email, built from the raw record of the edition. It shows:
- where Airtable is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Airtable, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.