Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 37 of 101, unchanged
6 categories · Named, not rankedAsana
32Judge labels
1First choices
15Negative labels
10 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Asana was named 7 times in Corporate performance ma and 5 other categories, where Planful led with 22%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business37 of 116
0%3 labels
under the label threshold
Mid-market13 of 99
2%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In corporate performance ma · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Asana for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Corporate performance management | Planning and analysis | 2% | 13 of 99 | 0% | 1 | under 10 labels · led by Planful at 22% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Professional services automation | Receivables and billing | 0% | 81 of 99 | 50% | 2 | under 10 labels · led by BigTime at 29% | |
| Board and investor reporting | Planning and analysis | 0% | 87 of 99 | 100% | 1 | under 10 labels · led by OnBoard at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Entity management | Equity and corporate | 0% | 68 of 81 | 100% | 1 | under 10 labels · led by Athennian at 41% | newNew since September 2026: not ranked then, 0% now. |
| Financial close management | Accounting and close | 0% | 80 of 85 | 100% | 1 | under 10 labels · led by FloQast at 55% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Strategic sourcing | Spend and procurement | 0% | 118 of 128 | 100% | 1 | under 10 labels · led by oboloo at 15% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Asana held within the floor in all six categories: no change cleared 10 points.
Best category · Corporate performance ma · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 34 → 11 of 91
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 10 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Corporate performance ma | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 34 → 13 of 99 |
| PSA | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 81 of 99, unchanged |
| Board | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 62 → 87 of 99 |
| Entity management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 81, unchanged |
| Financial close manageme | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 56 → 80 of 85 |
| Strategic sourcing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 118 of 128, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Asana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Asana across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 3 | 4 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase3 labelsNone
Comparative9 labels1not counted in share
Budget-constrained3 labels1
Scale-constrained5 labelsNone
Negative12 labelsNone
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with a free tier of ClickUp or Asana to set up projects, tasks, and budgets.” GLM 4.7 FlashX · Corporate performance ma · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Project Management Tools (e.g., Jira, Asana, Trello) These are popular but fundamentally misaligned with board reporting.” Qwen 3.7 Flash · Board · negative prompt · hard negative
“Tools like Asana, Trello, or Monday.com are often marketed for "Legal Ops," but they are generic project managers.” Qwen 3.7 Flash · Entity management · negative prompt · hard negative
“Generic project management tools (Asana, Monday) — Lack procurement-specific features” Kimi K2 · Strategic sourcing · paraphrase prompt · hard negative
“You should avoid relying on these for true PSA needs unless you have zero budget.” Qwen 3.7 Flash · PSA · negative prompt · hard negative
Named alongside
The products named in the same answers as Asana, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.ShowHide
Named alongside
The products named in the same answers as Asana, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Asana was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Asana. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 26 of the 32 answers that named Asana and are not a share of its labels.
Domains cited
g2.com10
numeric.io7
bigtime.net6
guideflow.com6
learn.g2.com6
softwaresuggest.com6
thedigitalprojectmanager.com6
capterra.com5
clickup.com5
kantata.com5
Sixty-two of the sixty-two domain citations in answers naming Asana came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
asana.com is not in Google's top ten for any of the category's searches. In the answers, Asana takes 2% of first choices and Planful takes 22%.ShowHide
Search and answers
asana.com is not in Google's top ten for any of the category's searches. In the answers, Asana takes 2% of first choices and Planful takes 22%.
ShowHideIn search
Google, US estimatesPosition for “epm software”
–
not in the top ten
Position for “epm platforms”
–
not in the top ten
- Searches for its name, Google
- 301,000 a month (“asana”)
- AI search demand for its name, est.
- 6,012 a month
- Organic visits to its site
- about 1,486,362 a month
- Searches its site ranks for
- 84,447 · 11,524 in the top three
- Sites linking to it
- 85,970
- Paid Google search
- 4 searches its ads show for, about 5,598 clicks and $110,925 a month (estimate)
In answers
This editionShare of first choices
2%
rank 13 of 99 in corporate performance ma
Segment leader
22%
Planful
- First choices
- 1 across its categories
- Named in
- 32 answers
- Its own site cited
- in 26 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on asana.com
15,590
subdomains included
Content
1,869
counted in the table below
Documentation
1
Product · Integration
39 · 579
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,189 | 1 | 2026-08-20 | ||
| Template or tool | 271 | 2 | 2026-07-24 | ||
| Case study | 225 | undated | |||
| Glossary or explainer | 96 | 3 | 2026-09-29 | ||
| Comparison | 34 | 2 | 2026-09-12 | ||
| Webinar or virtual event | 19 | undated | |||
| Report or ebook | 17 | undated | |||
| Conference or event | 12 | 0 | 2026-01-16 | ||
| News or press | 4 | 0 | 2026-01-28 | ||
| Podcast or video | 2 | 0 | 2026-01-12 |
Most recent
- 2026-09-29Getting started with asana live glossary or explainer
- 2026-09-26What is timeboxing glossary or explainer
- 2026-09-12Okr vs kpi comparison
- 2026-08-22What is scope creep glossary or explainer
- 2026-08-20Resource leveling blog
- 2026-08-14Leadership vs management comparison
How it is countedHide how it is counted
Every page asana.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Asana
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Asana is its own company.ShowHide
The company
Asana is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The OS for human-agent teams
- For
- teams
- Price stated
- Personal, Starter, Advanced, Enterprise plans asana.com/pricing
- Starting price
- 0 asana.com/pricing
- Free plan or trial
- Free forever asana.com/pricing
- Integrations claimed
- 100 asana.com/pricing
- Certifications
- SOC 2 Type IISOC 2 (Type 2)SOC 3GDPRUS State Privacy LawsISO/IEC 27001:2022ISO/IEC 27017:2015ISO/IEC 27018:2019
- Hosting
- EuropeAustraliaJapan
- Customers named
- COSMorningstarThe Weather CompanyREWEIndeedUberPinterestAirbnb
What Asana's own pages state, read September 28, 2026: asana.com, asana.com/pricing, trust.asana.com, asana.com/product/ai, asana.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Asana's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Asana, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Asana by email, built from the raw record of the edition. It shows:
- where Asana is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Asana, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.