Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 8 pointsRank 9 → 5 of 47
7 categories · RankedPayhawk
115Judge labels
14First choices
11Negative labels
13 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
6% in Spend management platfor for mid-market buyers
Rank 4 of 46 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 4% of its 24 labels there were negative.
What the models named instead of Payhawk →By buyer segmentRead the same way at every buyer size.
Small business5 of 50
2%11 labels
accepted challenger
Mid-market4 of 46
6%24 labels
accepted challenger
Enterprise4 of 60
5%21 labels
accepted challenger
In spend management platfor · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Payhawk for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Spend management platforms | Spend and procurement | 6% | 4 of 46 | 4% | 24 | accepted challenger | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Supplier management | Spend and procurement | 5% | 7 of 111 | 0% | 11 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Expense management | Spend and procurement | 2% | 11 of 54 | 0% | 7 | under 10 labels · led by Ramp at 35% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 17 of 67 | 0% | 4 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Procure-to-pay | Spend and procurement | 0% | 25 of 87 | 0% | 3 | under 10 labels · led by Procurify at 42% | newNew since September 2026: not ranked then, 0% now. |
| Accounts payable automation | Spend and procurement | 0% | 24 of 54 | 0% | 2 | under 10 labels · led by Ramp at 22% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Cash application | Receivables and billing | 0% | 53 of 83 | 0% | 1 | under 10 labels · led by Versapay at 9% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Payhawk held within the floor in all seven categories: no change cleared 10 points.
Best category · Spend management platfor · by segment
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 4 pointsRank 8 → 4 of 46
Enterprise=heldSince September 2026: 4% → 4%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 10 pointsRank 5 of 55, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Spend management platfor | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 4 of 46 |
| Supplier management | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 31 → 7 of 111 |
| Expense management | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 11 of 54 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 17 of 67 |
| Procure-to-pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 25 of 87, unchanged |
| Accounts payable automat | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 50 → 24 of 54 |
| Cash application | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 53 of 83, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Payhawk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Payhawk across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 2 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 4 | 0 | 2 | 0 | 6 |
| Grok 4.1 Fast | 0 | 4 | 2 | 1 | 7 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 4 | 2 | 0 | 7 |
| Llama 4 Maverick | 0 | 2 | 4 | 0 | 6 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 4 | 2 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 3 | 2 | 0 | 6 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels7
Paraphrase15 labels2
Comparative24 labelsNone
Budget-constrained13 labels4
Scale-constrained16 labels1
Negative14 labelsNone
First choiceAlternativeMentionNegative115 labels in all, every segment counted; 14 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Payhawk is the best overall starting point for a mid-sized B2B company that wants genuine all-in-one spend control” Perplexity Sonar · Spend management platfor · paraphrase prompt · first choice
“a unified spend platform (like Payhawk or Airbase-type solutions) typically fits best” DeepSeek V4 Flash · Spend management platfor · scale prompt · first choice
“framed as finance-led supplier and spend workflows for mid-market finance” Muse Glimmer 30B · Supplier management · direct prompt · first choice
“the strongest all-around choice from the results is Payhawk” Perplexity Sonar · Supplier management · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Many (e.g., Navan, Payhawk) require demos for quotes; watch for per-user fees” Grok 4.1 Fast · Spend management platfor · negative prompt · soft negative
Named alongside
The products named in the same answers as Payhawk, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Payhawk was named but was not.ShowHide
Named alongside
The products named in the same answers as Payhawk, over the 115 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Payhawk was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Payhawk. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 115 of the 115 answers that named Payhawk and are not a share of its labels.
Domains cited
ramp.com60
payhawk.comYour site48
bill.com42
brex.com42
g2.com42
learn.g2.com42
emburse.com40
guideflow.com37
airwallex.com32
rho.co30
367 of the 415 domain citations in answers naming Payhawk came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
payhawk.com ranks 3 on Google for the category's searches. In the answers, Payhawk takes 6% of first choices and Ramp takes 44%.ShowHide
Search and answers
payhawk.com ranks 3 on Google for the category's searches. In the answers, Payhawk takes 6% of first choices and Ramp takes 44%.
ShowHideIn search
Google, US estimatesPosition for “spend management platform”
3
Position for “spend management platforms”
3
- Searches for its name, Google
- 2,400 a month (“payhawk”)
- AI search demand for its name, est.
- 27 a month
- Organic visits to its site
- about 5,824 a month
- Searches its site ranks for
- 2,552 · 135 in the top three
- Sites linking to it
- 3,401
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
6%
rank 4 of 46 in spend management platfor
Segment leader
44%
Ramp
- First choices
- 14 across its categories
- Named in
- 115 answers
- Its own site cited
- in 115 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on payhawk.com
10,000
subdomains included
Content
1,685
counted in the table below
Documentation
5,287
Product · Integration
37 · 59
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,223 | 14 | 2026-09-28 | Expense management, Corporate cards | |
| Report or ebook | 177 | 1 | 2026-07-17 | Expense management, Accounting software | |
| Case study | 119 | 2 | 2026-08-31 | Expense management | |
| Comparison | 54 | 0 | 2026-06-29 | Expense management, Corporate cards | |
| Webinar or virtual event | 53 | 1 | 2026-07-07 | Procure-to-pay | |
| News or press | 18 | 2 | 2026-07-08 | ||
| Podcast or video | 14 | 0 | 2024-05-24 | ||
| Template or tool | 12 | 0 | 2025-10-13 | ||
| Glossary or explainer | 8 | 0 | 2025-10-15 | ||
| Conference or event | 7 | 0 | 2024-09-05 |
Most recent
- 2026-09-28Guide to business travel kpis blog
- 2026-09-25Best accounts payable software blog
- 2026-09-24Rillet integration spend management blog
- 2026-09-23Payhawks new film explores what technology and ai should give back to people blog
- 2026-09-16Plan group business trips blog
- 2026-09-15Payhawk launches agentic playbooks blog
How it is countedHide how it is counted
Every page payhawk.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Payhawk
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Payhawk is its own company.ShowHide
The company
Payhawk is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Take charge of company spend - connect corporate cards to an all-in-one spend management platform, automate reports, and reconcile in real time.
- For
- scaleups and Enterprise companies; modern finance leaders
- Price stated
- Contact us payhawk.com
- Starting price
- 299 payhawk.com/pricing-and-plans
- Integrations claimed
- 50 payhawk.com/pricing-and-plans
- Certifications
- Licensed in the UK and EEAPCI DSS Level 1 securityISO 27001SOC 2Electronic Money InstitutionVisa Principal MemberPCI DSS Level 1SOC 1 Type 2
- Hosting
- Frankfurt, GermanyBelgium, BrusselsEEAUnited KingdomEEA, UK, and USA
- Customers named
- VintedPorsche eBikesState of PlayAstrid & MiyuParadoxRentals UnitedGirtekaAllPoints Fibre Networks
- Not stated on the pages read
- Free plan or trial
What Payhawk's own pages state, read September 28, 2026: payhawk.com, payhawk.com/pricing-and-plans, payhawk.com/trust, payhawk.com/platform/ai-agents, payhawk.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Payhawk's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Payhawk, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Payhawk by email, built from the raw record of the edition. It shows:
- where Payhawk is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Payhawk, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.