Small business▲+4Since September 2026: 33% → 36%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
36%from 33% in September 2026
Inside the floor by 6 pointsRank 1 of 46, unchanged
4 categories · RankedNavan
321Judge labels
67First choices
39Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
53% in Corporate travel managem for mid-market buyers
Rank 1 of 61 in the mid-market standingendorsed leader
11 of 14 models made it the first choice on the direct prompt; 13% of its 67 labels there were negative.
What the models named instead of Navan →By buyer segmentStrongest at mid-market.
Small business1 of 49
37%65 labels
endorsed leader
Mid-market1 of 61
53%67 labels
endorsed leader
Enterprise2 of 49
28%67 labels
accepted challenger
In corporate travel managem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Navan for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Corporate travel management | Spend and procurement | 53% | 1 of 61 | 13% | 67 | endorsed leader | =heldSince September 2026: 51% → 51%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Expense management | Spend and procurement | 4% | 7 of 54 | 7% | 27 | accepted challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Spend management platforms | Spend and procurement | 0% | 13 of 46 | 15% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate cards | Spend and procurement | 0% | 10 of 67 | 0% | 9 | under 10 labels · led by Ramp at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Navan held within the floor in all four categories: no change cleared 10 points.
Best category · Corporate travel managem · by segment
Mid-market=heldSince September 2026: 51% → 51%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
51%from 51% in September 2026
Inside the floor by 10 pointsRank 1 of 57, unchanged
Enterprise=heldSince September 2026: 28% → 29%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
29%from 28% in September 2026
Inside the floor by 10 pointsRank 2 of 46, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Expense management | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 of 54, unchanged |
| Corporate travel managem | 51% | 51% | =heldSince September 2026: 51% → 51%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 61, unchanged |
| Spend management platfor | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 13 of 46 |
| Corporate cards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 10 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Navan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Navan across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 1 | 0 | 5 |
| GPT-5.4 mini | 3 | 3 | 2 | 2 | 10 |
| Gemini 3.5 Flash | 4 | 8 | 1 | 1 | 14 |
| Perplexity Sonar | 2 | 3 | 5 | 2 | 12 |
| Grok 4.1 Fast | 6 | 2 | 3 | 1 | 12 |
| Mistral Small | 3 | 1 | 2 | 2 | 8 |
| DeepSeek V4 Flash | 4 | 2 | 1 | 0 | 7 |
| Llama 4 Maverick | 2 | 0 | 3 | 1 | 6 |
| Qwen 3.7 Flash | 2 | 1 | 2 | 1 | 6 |
| Kimi K2 | 5 | 2 | 1 | 0 | 8 |
| GLM 4.7 FlashX | 3 | 5 | 1 | 0 | 9 |
| MiniMax M2.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-6 Luna | 3 | 3 | 2 | 1 | 9 |
| Muse Glimmer 30B | 3 | 1 | 0 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct67 labels30
Paraphrase52 labels21
Comparative81 labels18not counted in share
Budget-constrained42 labels10
Scale-constrained42 labels6
Negative37 labels3not counted in share
First choiceAlternativeMentionNegative321 labels in all, every segment counted; 67 of the 88 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Some of the top options include Navan, Perk, and Routespring, which offer all-in-one platforms with AI-powered booking, expense automation, and 24/7 support.” Llama 4 Maverick · Corporate travel managem · direct prompt · first choice
“Start with 3 vendors: One modern (Navan or TravelPerk)... modern all-in-one platforms (Navan, TravelPerk, Spotnana) typically beat legacy TMCs on UX” Kimi K2 · Corporate travel managem · scale prompt · first choice
“Best for mid-market companies 50-300+ employees that want a modern, all-in-one travel and expense platform with a consumer-grade interface.” Muse Glimmer 30B · Corporate travel managem · scale prompt · first choice
“modern platforms like Navan and TravelPerk are winning on user experience, AI booking assistance, and transparent pricing” DeepSeek V4 Flash · Corporate travel managem · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“these are the travel management platforms that consistently draw the most cautionary feedback: ### Navan, formerly TripActions” Muse Glimmer 30B · Corporate travel managem · negative prompt · hard negative
“generally well reviewed, but some users complain about higher-than-direct booking prices, booking/approval friction, and support issues” GPT-5.4 mini · Corporate travel managem · negative prompt · soft negative
“Some users have reported booking confusion, excessive steps, miscommunication, and untrustworthy reservation confirmations.” MiniMax M2.5 · Corporate travel managem · negative prompt · soft negative
“self-serve travel management platforms, such as Engine, Itilite, Navan, and Perk, may have limitations and compliance gaps” Llama 4 Maverick · Corporate travel managem · negative prompt · soft negative
Named alongside
The products named in the same answers as Navan, over the 320 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Navan was named but was not.ShowHide
Named alongside
The products named in the same answers as Navan, over the 320 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Navan was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Navan. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 306 of the 320 answers that named Navan and are not a share of its labels.
Domains cited
navan.comYour site200
ramp.com149
g2.com130
brex.com116
ottotheagent.com108
bill.com106
perk.com105
learn.g2.com102
business.booking.com81
concur.com78
975 of the 1,175 domain citations in answers naming Navan came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Navan stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Navan stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “travel management platforms”
2
Position for “corporate travel booking platform”
4
- Searches for its name, Google
- 110,000 a month (“navan”)
- AI search demand for its name, est.
- 1,342 a month
- Organic visits to its site
- about 175,958 a month
- Searches its site ranks for
- 15,105 · 965 in the top three
- Sites linking to it
- 4,826
- Paid Google search
- 15 searches its ads show for, about 134 clicks and $2,716 a month (estimate)
In answers
This editionShare of first choices
53%
rank 1 of 61 in corporate travel managem
First choices
67
across its categories
- Named in
- 320 answers
- Its own site cited
- in 306 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on navan.com
2,575
subdomains included
Content
1,519
counted in the table below
Documentation
0
Product · Integration
17 · 2
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 832 | 40 | 2026-09-25 | Expense management, Corporate travel managem | |
| Report or ebook | 156 | 0 | 2026-05-06 | Expense management, Corporate travel managem | |
| Case study | 150 | undated | |||
| News or press | 150 | 3 | 2026-09-09 | Expense management | |
| Glossary or explainer | 117 | 3 | 2026-08-09 | Expense management | |
| Template or tool | 58 | undated | |||
| Comparison | 26 | 2 | 2026-09-18 | Expense management | |
| Conference or event | 21 | 7 | 2026-09-15 | ||
| Webinar or virtual event | 8 | 0 | 2025-10-15 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-25Change management guide blog
- 2026-09-24Tdx guide blog
- 2026-09-24Nab show guide blog
- 2026-09-23Content ai future of corporate travel blog
- 2026-09-18Retrofitted ai vs native ai comparison
- 2026-09-17Saastr ai annual guide blog
Events in person
Upcoming
- October 15, 2026Navigate EuropeParis, France · takes part
Last twelve months
- September 15, 2026 to September 17, 2026Dreamforce 2026San Francisco, United States · attended
- July 8, 2026 to July 9, 2026RAISE Summit 2026Paris, France · spoke
As the event pages on navan.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page navan.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Navan
What the judge wrote, as written, with how often. The vendor table decides that these count as Navan; a claim can dispute any of them.
Navan (formerly TripActions) 22Navan/TripActions 2NAVAN 1Navan / TripActions 1Navan Business 1TripActions 1
Follow Navan
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Navan is its own company.ShowHide
The company
Navan is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The #1 Corporate Travel Management Platform
- For
- Businesses and companies
- Price stated
- Navan Travel is free* — no platform fees navan.com
- Starting price
- free navan.com
- Free plan or trial
- Navan Travel is free* — no platform fees navan.com
- Integrations claimed
- 30 navan.com/pricing
- Certifications
- SOC 1 Type 2SOC 2 Type 2ISO/IEC 27001PCI DSSEU-US DPFGDPRCSA STAR
- Customers named
- CanvaHelloFreshDoorDashDuolingoSteelcaseAPCO WorldwideApptegy
- Not stated on the pages read
- Hosting
What Navan's own pages state, read September 28, 2026: navan.com, navan.com/pricing, trust.navan.com, navan.com/product/navan-edge, navan.com/blog/category/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Navan's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Navan, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Navan by email, built from the raw record of the edition. It shows:
- where Navan is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Navan, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Navan is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Navan is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Navan first in Corporate travel management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.