Every category where a model named Rippling Spend for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Expense management	Spend and procurement	4%	8 of 54	8%	24	accepted challenger	▼−4Since September 2026: 9% → 4%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Corporate cards	Spend and procurement	2%	6 of 67	0%	10	accepted challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Spend management platforms	Spend and procurement	0%	18 of 46	29%	14	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Rippling Spend held within the floor in all three categories: no change cleared 10 points.

Best category · Expense management · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 7 → 8 of 41

Mid-market▼−4Since September 2026: 9% → 4%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

4%from 9% in September 2026

Inside the floor by 6 pointsRank 4 → 7 of 46

Enterprise▼−3Since September 2026: 3% → 0%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 3% in September 2026

Inside the floor by 7 pointsRank 7 → 11 of 39

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Expense management	9%	4%	▼−4Since September 2026: 9% → 4%, −4 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 4 → 8 of 54
Corporate cards	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 6 of 67
Spend management platfor	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 30 → 18 of 46

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Rippling Spend across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	1	0	1	1	3
Gemini 3.5 Flash	0	5	0	0	5
Perplexity Sonar	0	1	3	0	4
Grok 4.1 Fast	0	2	2	1	5
Mistral Small	0	3	0	1	4
DeepSeek V4 Flash	1	5	0	1	7
Llama 4 Maverick	0	0	3	0	3
Qwen 3.7 Flash	0	4	0	1	5
Kimi K2	0	1	0	0	1
GLM 4.7 FlashX	0	2	0	0	2
MiniMax M2.5	1	0	0	1	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	2	3	0	5

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct24 labels4

Paraphrase9 labels1

Comparative29 labelsNone

Budget-constrained5 labelsNone

Scale-constrained17 labelsNone

Negative16 labelsNone

First choiceAlternativeMentionNegative100 labels in all, every segment counted; 5 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Ramp or Rippling Spend offer the best balance of zero cost, strong automation, corporate liability, and meaningful cashback” DeepSeek V4 Flash · Corporate cards · direct prompt · first choice

“Rippling Spend if you want the best balance of usability, automation, and internal-system integration.” GPT-5.4 mini · Expense management · direct prompt · first choice

“Rippling Spend (if you want a unified HR/expense platform)” MiniMax M2.5 · Expense management · direct prompt · first choice

“If you use Rippling for HR, they can instantly issue and revoke cards based on an employee's employment status” Gemini 3.5 Flash · Corporate cards · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“High costs due to modular pricing, slow customer service, and a steep learning curve with a complex interface.” Mistral Small · Spend management platfor · negative prompt · hard negative

“Reviews of broad platforms like Rippling note the initial setup can feel like a larger undertaking than a standalone expense tool.” GPT-5.4 mini · Expense management · negative prompt · soft negative

“Modular pricing can get expensive quickly; reports of steep learning curve, slow support, and complexity” Grok 4.1 Fast · Spend management platfor · negative prompt · soft negative

“Concerns include: High cost, Complexity in setup and use, Limited reporting capabilities” MiniMax M2.5 · Spend management platfor · negative prompt · soft negative

Named alongside

The products named in the same answers as Rippling Spend, over the 100 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Rippling Spend was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Ramp80 of 10035Compare →

Brex70 of 10011Compare →

BILL Spend & Expense62 of 1005Compare →

Expensify43 of 1007Compare →

SAP Concur39 of 1007Compare →

Navan35 of 1002Compare →

Zoho Expense23 of 1003Compare →

Spendesk20 of 1002Not among the top eight

Airbase18 of 1003Compare →

Emburse17 of 1002Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Rippling Spend. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 95 of the 100 answers that named Rippling Spend and are not a share of its labels.

Domains cited

rippling.comYour site62

bill.com45

airwallex.com44

ramp.com41

brex.com40

learn.g2.com36

emburse.com33

g2.com33

ofx.com27

wise.com25

324 of the 386 domain citations in answers naming Rippling Spend came from somebody else's page.

Pages cited

ofx.com/en-us/blog/best-expense-management-software-solutions24

g2.com/categories/expense-management22

learn.g2.com/best-expense-management-software22

emburse.com/resources/best-expense-management-software21

rippling.com/blog/best-commercial-credit-cards-business21

rippling.com/blog/best-expense-management-software-for-your-company20

airwallex.com/en-us/blog/best-expense-management-software18

ramp.com/blog/best-spend-management-software17

Pages are listed as the models cited them.

Search and answers

rippling.com is not in Google's top ten for any of the category's searches. In the answers, Rippling Spend takes 4% of first choices and Ramp takes 35%.

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In search

Google, US estimates

Position for “expense management tools”

–

not in the top ten

Position for “expense management software”

–

not in the top ten

Searches for its name, Google: 390 a month (“rippling spend”)
AI search demand for its name, est.: 7 a month
Its company's site: rippling.com shared with Rippling's other products; the figures are the site's
Organic visits to its site: about 712,399 a month
Searches its site ranks for: 71,578 · 4,709 in the top three
Sites linking to it: 14,120
Paid Google search: 59 searches its ads show for, about 885 clicks and $42,013 a month (estimate)

Ads on GoogleDetailLess

115+ ads · 70 text, 39 video, 6 image · 115 shown in the last 30 days

First shown November 2023, as People Center, Inc., verified. Ads started 2025-10 to 2026-09: 77 in the year, 38 before. 5 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 8 of 54 in expense management

Segment leader

35%

Ramp

First choices: 5 across its categories
Named in: 100 answers
Its own site cited: in 95 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Rippling Spend

What the judge wrote, as written, with how often. The vendor table decides that these count as Rippling Spend; a claim can dispute any of them.

Rippling 13

Follow Rippling Spend

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Rippling is the company behind Rippling Spend.

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On record

Company records

Also from Rippling: Rippling Finance, Rippling Travel

In its own words

Stated by the vendor, not checked

Positioning: Get started with Rippling Spend to control expenses, automate approvals, and gain real-time visibility into company spending—all in one platform.
rippling.com/spend-get-started
For: Modern Businesses
rippling.com/spend-request-demo
Free plan or trial: Get started for free rippling.com/spend-get-started
Not stated on the pages read: Price, starting price, integrations, certifications, hosting, customers

What Rippling Spend's own pages state, read September 28, 2026: rippling.com/spend-get-started, rippling.com/spend-request-demo, rippling.com/request-demo-spend-paid, rippling.com/rippling-spend-calculator, rippling.com/en-AU/spend-get-started. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Rippling Spend's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Rippling Spend, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Rippling Spend by email, built from the raw record of the edition. It shows:

where Rippling Spend is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Rippling Spend, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.