Every category where a model named Emburse for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Expense management	Spend and procurement	0%	14 of 54	0%	14	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
Spend management platforms	Spend and procurement	0%	20 of 46	0%	4	under 10 labels · led by Ramp at 44%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Emburse held within the floor in all two categories: no change cleared 10 points.

Best category · Expense management · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 8 pointsRank 35 → 6 of 41

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 10 pointsRank 14 → 13 of 46

Enterprise=heldSince September 2026: 5% → 5%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.

5%from 5% in September 2026

Inside the floor by 10 pointsRank 3 of 39, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Expense management	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 14 of 54, unchanged
Spend management platfor	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 7 → 20 of 46

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Emburse across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Labels
Claude Haiku 4.5	1	1	2
GPT-5.4 mini	1	0	1
Gemini 3.5 Flash	0	1	1
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	5	5
Mistral Small	0	2	2
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	1	1	2
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	2	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct21 labels2

Paraphrase13 labels1

Comparative25 labels2not counted in share

Budget-constrained7 labels1

Scale-constrained13 labelsNone

Negative11 labelsNone

First choiceAlternativeMentionNegative90 labels in all, every segment counted; 4 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Broad spend-management coverage with multiple product options.” GPT-5.4 mini · Expense management · comparative prompt · alternative

“Designed specifically for mid-market organizations” Kimi K2 · Expense management · direct prompt · alternative

“Emburse — Best for end-to-end spend management” GLM 4.7 FlashX · Spend management platfor · comparative prompt · alternative

“## Strong Alternative: Emburse Professional” Claude Haiku 4.5 · Expense management · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Emburse, over the 88 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Emburse was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SAP Concur65 of 8823Not among the top eight

Ramp63 of 8817Not among the top eight

Brex58 of 883Not among the top eight

Expensify44 of 885Not among the top eight

Navan42 of 882Not among the top eight

BILL Spend & Expense33 of 884Not among the top eight

Zoho Expense25 of 883Not among the top eight

Coupa Expense Management18 of 881Not among the top eight

Rippling Spend17 of 880Not among the top eight

Airbase15 of 880Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Emburse. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 84 of the 88 answers that named Emburse and are not a share of its labels.

Domains cited

emburse.comYour site57

ramp.com43

bill.com42

brex.com41

ofx.com40

g2.com39

concur.com35

rippling.com33

airwallex.com32

learn.g2.com30

335 of the 392 domain citations in answers naming Emburse came from somebody else's page.

Pages cited

ofx.com/en-us/blog/best-expense-management-software-solutions40

emburse.com/resources/best-expense-management-software33

concur.com/blog/article/best-expense-management-software-comparison26

rippling.com/blog/best-expense-management-software-for-your-company26

spendesk.com/blog/best-expense-management-software26

g2.com/categories/expense-management24

emburse.com/resources/best-spend-management-platforms22

learn.g2.com/best-expense-management-software20

Pages are listed as the models cited them.

Search and answers

emburse.com is not in Google's top ten for any of the category's searches. In the answers, Emburse takes 0% of first choices and Ramp takes 35%.

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In search

Google, US estimates

Position for “expense management tools”

–

not in the top ten

Position for “expense management software”

–

not in the top ten

Searches for its name, Google: 18,100 a month (“emburse”)
AI search demand for its name, est.: 242 a month
Organic visits to its site: about 40,700 a month
Searches its site ranks for: 2,466 · 276 in the top three
Sites linking to it: 3,651
Paid Google search: 3 searches its ads show for, about 30 clicks and $266 a month (estimate)

Ads on GoogleDetailLess

89 ads · 78 text, 8 image, 3 video · 51 shown in the last 30 days

First shown December 2023, as Emburse, Inc., verified. Ads started 2025-10 to 2026-09: 47 in the year, 42 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 14 of 54 in expense management

Segment leader

35%

Ramp

First choices: 4 across its categories
Named in: 88 answers
Its own site cited: in 84 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on emburse.com

2,455

subdomains included

Content

1,254

counted in the table below

Documentation

Product · Integration

232 · 4

Kind	Pages	Last 90 days	Latest	Categories named
Blog	708	undated		Expense management, Procure-to-pay
News or press	197	3	2026-09-01	Expense management, Corporate cards
Glossary or explainer	176	undated		Expense management, Procure-to-pay
Case study	111	undated		Expense management
Conference or event	20	0	2024-07-22
Comparison	18	0	2025-04-22	Expense management
Report or ebook	14	undated		Expense management
Template or tool	9	1	2026-08-28
Webinar or virtual event	1	undated

Most recent

2026-09-01Emburse spend expands globally launching in australia as its first market outside the u s news or press
2026-09-01Emburse spend expands globally launching in australia as its first market outside the u s news or press
2026-08-28Finance leader checklist for agentic ai template or tool
2026-08-03Emburse and direct travel launching strategic partnership to deliver a connected ai powered travel and expense experienc news or press
2025-05-21Emburse invests in travel and expense partner ecosystem with 140 global community news or press
2025-04-22Ai acceleration vs ai risk empowering your workforce with security in mind comparison

Events in person

Last twelve months

August 4, 2026Who Decides? Governing Agentic AI in Corporate TravelRoom S406b · spoke
August 3, 2026 to August 5, 2026GBTA Convention 2026McCormick Place, Chicago · exhibited
August 3, 2026Emburse After HoursOffshore Rooftop · hosted
April 21, 2026Smarter SpendingColorado Convention Center, Denver · spoke
April 21, 2026Expense Intelligence in Action: Smarter Spend for Higher EducationColorado Convention Center, Denver · spoke
April 20, 2026 to April 21, 2026Emburse + Ellucian in ActionColorado Convention Center, Denver · spoke
April 20, 2026 to April 21, 2026Emburse Assurance: Confident Compliance Across CampusColorado Convention Center, Denver · spoke
April 20, 2026 to April 21, 2026Reimagining AP in Higher Ed: From Invoice Intake to Strategic Vendor PaymentsColorado Convention Center, Denver · spoke
April 20, 2026Rethinking Expense Oversight: Doing More With the Right ControlsColorado Convention Center, Denver · spoke
April 19, 2026 to April 22, 2026Ellucian Live 2026Colorado Convention Center, Denver · exhibited
October 6, 2025 to October 9, 2025SuiteWorld 2025Caeser’s Forum, Las Vegas · exhibited

As the event pages on emburse.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page emburse.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Emburse

What the judge wrote, as written, with how often. The vendor table decides that these count as Emburse; a claim can dispute any of them.

Emburse Professional 3Certify 1

Follow Emburse

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Emburse is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: travel and expense management software solutions
emburse.com
For: finance teams
emburse.com
Certifications: CCPACPRAEU-US DPFGDPRISO/IEC 27001ISO/IEC 27701ISO/IEC 42001:2023PCI DSS
Customers named: ToyotaDatabricksSlalomK. HovnanianDuane Morris LLPGeneral MotorsGeneral MillsMicrosoft
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Emburse's own pages state, read September 28, 2026: emburse.com, trust.emburse.com, emburse.com/platform/ap, emburse.com/learn/case-studies, emburse.com/learn/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Emburse's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Emburse, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Emburse by email, built from the raw record of the edition. It shows:

where Emburse is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Emburse, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.