Small business=heldSince September 2026: 36% → 36%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
36%from 36% in September 2026
Inside the floor by 10 pointsRank 1 of 41, unchanged
Zoho · 5 categories · RankedZoho Expense
195Judge labels
41First choices
21Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
37% in Expense management for small business buyers
Rank 2 of 54 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 38 labels there were negative.
What the models named instead of Zoho Expense →By buyer segmentA small-business product: leader at small business, not named at enterprise.
Small business1 of 45
37%63 labels
endorsed leader
Mid-market2 of 54
21%38 labels
accepted challenger
Enterprise47 of 48
0%11 labels
criticized challenger
In expense management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zoho Expense for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Expense management | Spend and procurement | 21% | 2 of 54 | 5% | 38 | accepted challenger | ▲+5Since September 2026: 17% → 22%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Telecom expense management | Spend and procurement | 6% | 5 of 89 | 0% | 7 | under 10 labels · led by Genuity at 19% | |
| Spend management platforms | Spend and procurement | 4% | 6 of 46 | 0% | 14 | accepted challenger | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Corporate travel management | Spend and procurement | 0% | 56 of 61 | 50% | 6 | under 10 labels · led by Navan at 53% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Business bill pay | Treasury and cash | 0% | 74 of 98 | 0% | 1 | under 10 labels · led by BILL at 32% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Zoho Expense held within the floor in all five categories: no change cleared 10 points.
Best category · Expense management · by segment
Mid-market▲+5Since September 2026: 17% → 22%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
22%from 17% in September 2026
Inside the floor by 5 pointsRank 2 of 46, unchanged
Enterprise▼−3Since September 2026: 3% → 0%, −3 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 3% in September 2026
Inside the floor by 7 pointsRank 8 → 39 of 39
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Telecom expense mgmt | 0% | 7% | newNew since September 2026: not ranked then, 7% now. | New this edition | Rank 5 of 89, unchanged |
| Expense management | 17% | 22% | ▲+5Since September 2026: 17% → 22%, +5 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 54, unchanged |
| Spend management platfor | 0% | 4% | ▲+4Since September 2026: 0% → 4%, +4 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 6 of 46 |
| Corporate travel managem | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 56 of 61 |
| Business bill pay | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 74 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zoho Expense across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zoho Expense across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar | 1 | 0 | 1 | 1 | 3 |
| Grok 4.1 Fast | 1 | 4 | 1 | 1 | 7 |
| Mistral Small | 2 | 1 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 1 | 5 | 2 | 0 | 8 |
| Llama 4 Maverick | 1 | 0 | 0 | 1 | 2 |
| Qwen 3.7 Flash | 3 | 2 | 1 | 0 | 6 |
| Kimi K2 | 2 | 1 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 2 | 4 | 1 | 1 | 8 |
| MiniMax M2.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 2 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels4
Paraphrase20 labels4
Comparative42 labels5not counted in share
Budget-constrained70 labels32
Scale-constrained16 labels1
Negative26 labels3not counted in share
First choiceAlternativeMentionNegative195 labels in all, every segment counted; 41 of the 49 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you have 3 or fewer users: Go with Zoho Expense's free plan — it's the most generous truly free option with real features.” DeepSeek V4 Flash · Expense management · budget prompt · first choice
“Zoho Expense free tier or Wave free accounting for pure tracking... Zoho Expense at ~$3/user/mo once you outgrow the free tier.” Muse Glimmer 30B · Expense management · budget prompt · first choice
“the best spend management platforms for companies with a limited budget are BILL Spend & Expense and Zoho Expense” Qwen 3.7 Flash · Spend management platfor · budget prompt · first choice
“Start with Zoho Expense - it offers the best combination of affordability (free tier), features, and trial period.” GLM 4.7 FlashX · Telecom expense mgmt · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Zoho Expense - has poor and slow customer support, glitches, bugs, and performance issues.” Llama 4 Maverick · Expense management · negative prompt · hard negative
“Review pages for tools like Zoho Expense mention pricing complaints from users, especially around subscriptions and minimum billing.” GPT-5.4 mini · Expense management · negative prompt · soft negative
“Cons: Not a travel booking platform on its own; you'd need a separate booking tool.” GLM 4.7 FlashX · Corporate travel managem · budget prompt · soft negative
“More expense-centric, with travel booking and reimbursements layered in.” Perplexity Sonar · Corporate travel managem · comparative prompt · soft negative
Named alongside
The products named in the same answers as Zoho Expense, over the 195 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Expense was named but was not.ShowHide
Named alongside
The products named in the same answers as Zoho Expense, over the 195 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zoho Expense was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zoho Expense. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 186 of the 195 answers that named Zoho Expense and are not a share of its labels.
Domains cited
ramp.com101
bill.com92
g2.com90
ofx.com74
use.expensify.com63
mercury.com60
airwallex.com57
brex.com52
rippling.com52
learn.g2.com45
686 of the 686 domain citations in answers naming Zoho Expense came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Zoho Expense stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Zoho Expense stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 5,400 a month (“zoho expense”)
- AI search demand for its name, est.
- 52 a month
- Its own site
- It sits on Zoho's site (zoho.com), so there are no site figures for it alone
In answers
This editionShare of first choices
21%
rank 2 of 54 in expense management
Segment leader
35%
Ramp
- First choices
- 41 across its categories
- Named in
- 195 answers
- Its own site cited
- in 186 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Zoho Expense
What the judge wrote, as written, with how often. The vendor table decides that these count as Zoho Expense; a claim can dispute any of them.
Zoho Expense + Travel 1Zoho Expense / Zoho Travel 1
Follow Zoho Expense
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zoho is the company behind Zoho Expense.ShowHide
The company
Zoho is the company behind Zoho Expense.
ShowHideOn record
Company records- Also from Zoho
- Zoho Analytics, Zoho Billing, Zoho Books, Zoho Books / Zoho Analytics, Zoho Books / Zoho Inventory, Zoho Books / Zoho Invoice, Zoho CRM, Zoho Creator and 8 more
In its own words
Stated by the vendor, not checked- Positioning
- Effortless expense reporting platform.
- For
- For small businesses looking to start their expense management journey; For growing businesses looking to manage expenses end to end; For enterprises looking for high level customization and automate their T&E management
- Price stated
- Free: $ 0; Standard: $ 4 / $ 3 per user/month billed monthly/billed annually; Premium: $ 6 / $ 5 per user/month billed monthly/billed annually zoho.com/expense/pricing
- Starting price
- $ 0 zoho.com/expense/pricing
- Free plan or trial
- Free trial; Sign up for a 14-day free trial. zoho.com/expense/pricing
- Integrations claimed
- 45 zoho.com/expense/navan-alternative
- Certifications
- Global tax complianceGSA compliant automated per diem managementSOC 2HIPAASunshine Act data supportGDPRISO/IEC 27001ISO/IEC 27701
- Customers named
- PUMA SEATata Play FiberClarity CosmeticsRoca Tile USAGo Geothermal
- Not stated on the pages read
- Hosting
What Zoho Expense's own pages state, read September 28, 2026: zoho.com/expense/pricing, zoho.com/expense/mobile-apps, zoho.com/expense/pricing-models, zoho.com/expense/expense-features, zoho.com/expense/navan-alternative. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zoho Expense's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zoho Expense, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zoho Expense by email, built from the raw record of the edition. It shows:
- where Zoho Expense is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zoho Expense, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Zoho Expense is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Zoho Expense is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideZoho Expense is among the products AI models recommend first in Expense management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.