Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 40 of 46, unchanged
American Express · 1 category · RankedAmerican Express Global Business Travel
43Judge labels
3First choices
12Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
6% in Corporate travel managem for enterprise buyers
Rank 15 of 61 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 21% of its 14 labels there were negative.
What the models named instead of American Express Global Business Travel →By buyer segmentRead the same way at every buyer size.
Small business43 of 49
0%3 labels
under the label threshold
Mid-market15 of 61
0%14 labels
accepted challenger
Enterprise4 of 49
6%26 labels
accepted challenger
In corporate travel managem · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named American Express Global Business Travel for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Corporate travel management | Spend and procurement | 0% | 15 of 61 | 21% | 14 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, American Express Global Business Travel held within the floor in its one category: no change cleared 10 points.
Best category · Corporate travel managem · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 21 → 12 of 57
Enterprise▲+1Since September 2026: 7% → 7%, +1 point. Inside the 10-point floor: within noise. Read over the models both editions asked.
7%from 7% in September 2026
Inside the floor by 9 pointsRank 3 → 4 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Corporate travel managem | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 15 of 61 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated American Express Global Business Travel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated American Express Global Business Travel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase6 labels2
Comparative17 labels1not counted in share
Budget-constrained3 labels1
Scale-constrained3 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative43 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Better suited to companies prioritizing managed travel services, tailored programs, and human support” GPT-6 Luna · Corporate travel managem · comparative prompt · alternative
“Global enterprises (140+ countries), complex programs... World-scale supplier network, full-service” GLM 4.7 FlashX · Corporate travel managem · comparative prompt · alternative
“should evaluate Amex GBT, BCD Travel, or CWT for full-service support across 100+ countries” Claude Haiku 4.5 · Corporate travel managem · comparative prompt · alternative
“Good fit if your priority is scale, supplier leverage, and high-touch support.” GPT-5.4 mini · Corporate travel managem · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Poor 24/7 support, unexplained reservation cancellations, transportation scheduling failures” Kimi K2 · Corporate travel managem · negative prompt · hard negative
“Avoid: Legacy mega-TMCs (like traditional Amex GBT or CWT)” Kimi K2 · Corporate travel managem · direct prompt · hard negative
“legacy players like Amex GBT offer robust account management for high-level admins, actual travelers frequently report long hold times and slow resolutions” Gemini 3.5 Flash · Corporate travel managem · negative prompt · soft negative
Named alongside
The products named in the same answers as American Express Global Business Travel, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and American Express Global Business Travel was named but was not.ShowHide
Named alongside
The products named in the same answers as American Express Global Business Travel, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and American Express Global Business Travel was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named American Express Global Business Travel. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 43 answers that named American Express Global Business Travel and are not a share of its labels.
Domains cited
navan.com28
g2.com20
oncehub.com18
ottotheagent.com18
engine.com17
perk.com16
itilite.com15
learn.g2.com14
ramp.com14
bill.com10
170 of the 170 domain citations in answers naming American Express Global Business Travel came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
americanexpress.com is not in Google's top ten for any of the category's searches. In the answers, American Express Global Business Travel takes 0% of first choices and Navan takes 53%.ShowHide
Search and answers
americanexpress.com is not in Google's top ten for any of the category's searches. In the answers, American Express Global Business Travel takes 0% of first choices and Navan takes 53%.
ShowHideIn search
Google, US estimatesPosition for “travel management platforms”
–
not in the top ten
Position for “corporate travel booking platform”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“american express global business travel”)
- AI search demand for its name, est.
- 48 a month
- Its company's site
- americanexpress.com shared with American Express's other products; the figures are the site's
- Organic visits to its site
- about 22,105,127 a month
- Searches its site ranks for
- 242,474 · 44,263 in the top three
- Sites linking to it
- 98,334
- Paid Google search
- 35 searches its ads show for, about 2,580 clicks and $20,307 a month (estimate)
Ads on GoogleDetailLess119+ ads · 54 image, 47 text, 18 video · 119 shown in the last 30 days
In answers
This editionShare of first choices
0%
rank 15 of 61 in corporate travel managem
Segment leader
53%
Navan
- First choices
- 3 across its categories
- Named in
- 43 answers
- Its own site cited
- in 39 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as American Express Global Business Travel
What the judge wrote, as written, with how often. The vendor table decides that these count as American Express Global Business Travel; a claim can dispute any of them.
Amex GBT 8American Express Global Business Travel (Amex GBT) 2Amex GBT (American Express Global Business Travel) 2American Express GBT 1Amex Global Business Travel (GBT) 1
Follow American Express Global Business Travel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
American Express is the company behind American Express Global Business Travel.ShowHide
The company
American Express is the company behind American Express Global Business Travel.
ShowHideOn record
Company records- Also from American Express
- American Express Blue Business Cash, American Express Blue Business Plus, American Express Business Checking, American Express Business Gold, American Express Business Platinum, American Express Business cards, American Express Corporate, American Express Corporate Card and 1 more
In its own words
Stated by the vendor, not checked- Positioning
- a leading B2B travel platform
- For
- companies of all sizes
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What American Express Global Business Travel's own pages state, read October 5, 2026: americanexpress.com/en-us/business/travel, americanexpress.com/en-in/business/why-choose-amex/global-presence, americanexpress.com/en-us/credit-cards/credit-intel/american-express-gold-card-travel-benefits, americanexpress.com/zh-hk/benefits/offers/travel/american-express-travel-online-membership-rewards, americanexpress.com/en-us/business/trends-and-insights/videos/5-habits-of-highly-effective-business-travelers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when American Express Global Business Travel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as American Express Global Business Travel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for American Express Global Business Travel by email, built from the raw record of the edition. It shows:
- where American Express Global Business Travel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name American Express Global Business Travel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.