Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 31 → 40 of 41
Coupa · 1 category · RankedCoupa Expense Management
30Judge labels
0First choices
6Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Expense management for enterprise buyers
Rank 23 of 54 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 20% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business44 of 45
0%3 labels
under the label threshold
Mid-market23 of 54
0%5 labels
under the label threshold
Enterprise10 of 48
0%22 labels
accepted challenger
In expense management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Coupa Expense Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Expense management | Spend and procurement | 0% | 23 of 54 | 20% | 5 | under 10 labels · led by Ramp at 35% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Coupa Expense Management held within the floor in its one category: no change cleared 10 points.
Best category · Expense management · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 16 → 37 of 46
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 9 of 39, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Expense management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 16 → 23 of 54 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Coupa Expense Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Coupa Expense Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase2 labelsNone
Comparative12 labelsNone
Budget-constrained2 labelsNone
Scale-constrained4 labelsNone
Negative8 labels2not counted in share
First choiceAlternativeMentionNegative30 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Pick Emburse/Coupa if expenses are part of a broader finance operations stack.” GPT-5.4 mini · Expense management · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Coupa - has credit card integration problems.” Llama 4 Maverick · Expense management · negative prompt · hard negative
Named alongside
The products named in the same answers as Coupa Expense Management, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa Expense Management was named but was not.ShowHide
Named alongside
The products named in the same answers as Coupa Expense Management, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa Expense Management was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Coupa Expense Management. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 29 of the 30 answers that named Coupa Expense Management and are not a share of its labels.
Domains cited
ofx.com17
brex.com16
emburse.com16
spendesk.com15
airwallex.com14
g2.com14
ramp.com14
bill.com12
concur.com12
rippling.com12
142 of the 142 domain citations in answers naming Coupa Expense Management came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa Expense Management takes 0% of first choices and Ramp takes 35%.ShowHide
Search and answers
coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa Expense Management takes 0% of first choices and Ramp takes 35%.
ShowHideIn search
Google, US estimatesPosition for “expense management tools”
–
not in the top ten
Position for “expense management software”
–
not in the top ten
- Searches for its name, Google
- 50 a month (“coupa expense management”)
- AI search demand for its name, est.
- 10 a month
- Its company's site
- coupa.com shared with Coupa's other products; the figures are the site's
- Organic visits to its site
- about 41,319 a month
- Searches its site ranks for
- 4,440 · 659 in the top three
- Sites linking to it
- 7,509
- Paid Google search
- 2 searches its ads show for, about 27 clicks and $339 a month (estimate)
In answers
This editionShare of first choices
0%
rank 23 of 54 in expense management
Segment leader
35%
Ramp
- First choices
- 0 across its categories
- Named in
- 30 answers
- Its own site cited
- in 29 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Coupa Expense Management
What the judge wrote, as written, with how often. The vendor table decides that these count as Coupa Expense Management; a claim can dispute any of them.
Coupa 5
Follow Coupa Expense Management
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Coupa is the company behind Coupa Expense Management.ShowHide
The company
Coupa is the company behind Coupa Expense Management.
ShowHideOn record
Company records- Also from Coupa
- Coupa Expense, Coupa Pay, Coupa Supplier Portal, Coupa Treasury
In its own words
Stated by the vendor, not checked- Positioning
- market-leading expense management solution
- For
- business travelers and Finance teams
- Integrations claimed
- 300 coupa.com/resources/coupa-expenses
- Customers named
- Sorenson CommunicationsCoreTrust
- Not stated on the pages read
- Price, starting price, free plan or trial, certifications, hosting
What Coupa Expense Management's own pages state, read September 28, 2026: coupa.com/resources/coupa-expenses, coupa.com/resources/coupa-expenses-2, coupa.com/resources/how-to-optimize-your-expense-management, coupa.com/resources/optimizing-p2p-expenses-coupa-coretrust, coupa.com/resources/what-cfos-need-to-know-about-expense-management. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa Expense Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa Expense Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Coupa Expense Management by email, built from the raw record of the edition. It shows:
- where Coupa Expense Management is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Coupa Expense Management, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.