Small business▼−12Since September 2026: 27% → 15%, −12 points. Past the 10-point floor: movement. Read over the models both editions asked.
15%from 27% in September 2026
Cleared the floor by 2 pointsRank 2 → 3 of 51
Microsoft Dynamics · 6 categories · RankedMicrosoft Dynamics 365 Business Central
124Judge labels
12First choices
9Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
16% in ERP systems for small business buyers
Rank 5 of 73 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 6% of its 35 labels there were negative.
What the models named instead of Microsoft Dynamics 365 Business Central →By buyer segmentStrongest at small business.
Small business2 of 56
16%43 labels
accepted challenger
Mid-market5 of 73
4%35 labels
accepted challenger
Enterprise42 of 47
0%6 labels
under the label threshold
In erp systems · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Microsoft Dynamics 365 Business Central for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| ERP systems | Accounting and close | 4% | 5 of 73 | 6% | 35 | accepted challenger | ▼−13Since September 2026: 15% → 2%, −13 points. Past the 10-point floor: movement. Read over the models both editions asked. |
| Financial consolidation | Accounting and close | 2% | 10 of 102 | 0% | 8 | under 10 labels · led by Prophix at 24% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Accounting software | Accounting and close | 0% | 8 of 55 | 0% | 20 | accepted challenger | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
| Account reconciliation | Accounting and close | 0% | 43 of 82 | 0% | 1 | under 10 labels · led by FloQast at 33% | newNew since September 2026: not ranked then, 0% now. |
| Cash application | Receivables and billing | 0% | 59 of 83 | 0% | 1 | under 10 labels · led by Versapay at 9% | newNew since September 2026: not ranked then, 0% now. |
| Financial reporting and dashboards | Planning and analysis | 0% | 71 of 105 | 0% | 1 | under 10 labels · led by Sage Intacct at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Microsoft Dynamics 365 Business Central moved past the floor in one of six categories: ERP systems, −13 points to 2%. It held within the floor in the other five.
Best category · ERP systems · by segment
Mid-market▼−13Since September 2026: 15% → 2%, −13 points. Past the 10-point floor: movement. Read over the models both editions asked.
2%from 15% in September 2026
Cleared the floor by 3 pointsRank 3 → 5 of 63
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 10 pointsRank 31 → 34 of 41
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| ERP systems | 15% | 2% | ▼−13Since September 2026: 15% → 2%, −13 points. Past the 10-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 3 → 5 of 73 |
| Accounting software | 8% | 0% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 8 of 55 |
| Financial consolidation | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 35 → 10 of 102 |
| Account reconciliation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 82, unchanged |
| Cash application | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 59 of 83, unchanged |
| Financial reporting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 10-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 57 → 71 of 105 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 10 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Microsoft Dynamics 365 Business Central across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Microsoft Dynamics 365 Business Central across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 2 | 0 | 1 | 3 |
| Gemini 3.5 Flash | 0 | 6 | 3 | 0 | 9 |
| Perplexity Sonar | 0 | 4 | 0 | 1 | 5 |
| Grok 4.1 Fast | 0 | 4 | 1 | 0 | 5 |
| Mistral Small | 0 | 4 | 0 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 5 | 2 | 0 | 8 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 7 | 2 | 0 | 9 |
| Kimi K2 | 0 | 3 | 4 | 0 | 7 |
| GLM 4.7 FlashX | 0 | 5 | 0 | 0 | 5 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 4 | 0 | 0 | 5 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct36 labels5
Paraphrase33 labels6
Comparative19 labels3not counted in share
Budget-constrained6 labelsNone
Scale-constrained13 labels1
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative124 labels in all, every segment counted; 12 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-sized B2B companies, I'd recommend Microsoft Dynamics 365 Business Central as the default first choice” DeepSeek V4 Flash · ERP systems · paraphrase prompt · first choice
“I'd recommend considering Microsoft Dynamics 365 Business Central or Acumatica Cloud ERP as top choices” MiniMax M2.5 · Financial consolidation · paraphrase prompt · first choice
“With no other details, I'd start with Microsoft Dynamics 365 Business Central” GPT-6 Luna · ERP systems · direct prompt · first choice
“Business Central may be a good fit if Microsoft alignment matters—but validate that it handles your specific workflows without costly add-ons.” GPT-6 Luna · Accounting software · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“More traditional options like Microsoft Dynamics 365 Business Central and SAP Business One are generally pricier.” Perplexity Sonar · ERP systems · budget prompt · soft negative
“usually more expensive than open-source or lightweight SMB options” GPT-5.4 mini · ERP systems · budget prompt · soft negative
Named alongside
The products named in the same answers as Microsoft Dynamics 365 Business Central, over the 124 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Dynamics 365 Business Central was named but was not.ShowHide
Named alongside
The products named in the same answers as Microsoft Dynamics 365 Business Central, over the 124 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Dynamics 365 Business Central was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Microsoft Dynamics 365 Business Central. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 115 of the 124 answers that named Microsoft Dynamics 365 Business Central and are not a share of its labels.
Domains cited
erpresearch.com74
randgroup.com65
forbes.com30
erp-pilot.com27
netsuite.com26
learn.g2.com25
cin7.com22
gushwork.ai22
softwareconnect.com22
elevatiq.com20
333 of the 333 domain citations in answers naming Microsoft Dynamics 365 Business Central came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
microsoft.com is not in Google's top ten for any of the category's searches. In the answers, Microsoft Dynamics 365 Business Central takes 4% of first choices and Oracle NetSuite takes 39%.ShowHide
Search and answers
microsoft.com is not in Google's top ten for any of the category's searches. In the answers, Microsoft Dynamics 365 Business Central takes 4% of first choices and Oracle NetSuite takes 39%.
ShowHideIn search
Google, US estimatesPosition for “erp system”
–
not in the top ten
Position for “erp systems”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“microsoft dynamics 365 business central”)
- AI search demand for its name, est.
- 50 a month
- Its company's site
- microsoft.com shared with Microsoft Dynamics's other products; the figures are the site's
- Organic visits to its site
- about 145,358,109 a month
- Searches its site ranks for
- 2,421,769 · 793,520 in the top three
- Sites linking to it
- 2,904,433
- Paid Google search
- 56 searches its ads show for, about 705 clicks and $12,455 a month (estimate)
In answers
This editionShare of first choices
4%
rank 5 of 73 in ERP systems
Segment leader
39%
Oracle NetSuite
- First choices
- 12 across its categories
- Named in
- 124 answers
- Its own site cited
- in 115 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Microsoft Dynamics 365 Business Central
What the judge wrote, as written, with how often. The vendor table decides that these count as Microsoft Dynamics 365 Business Central; a claim can dispute any of them.
Dynamics 365 Business Central 9Dynamics 365 BC 1Microsoft Dynamics 365 Business Central (with Power Automate) 1
Follow Microsoft Dynamics 365 Business Central
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft Dynamics is the company behind Microsoft Dynamics 365 Business Central.ShowHide
The company
Microsoft Dynamics is the company behind Microsoft Dynamics 365 Business Central.
ShowHideOn record
Company recordsIn its own words
Stated by the vendor, not checked- Positioning
- Propojte finance, prodej, služby a provoz s využitím řešení, kterému důvěřuje více než 50 000 malých a středních firem.
- For
- malých a středních firem
- Price stated
- Zobrazit ceny microsoft.com/cs-cz/dynamics-365/pricing-overview
- Customers named
- ContentsquareServiceNowPangaea DataNeo4jSoftwareOnePresidio
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Microsoft Dynamics 365 Business Central's own pages state, read September 28, 2026: microsoft.com, microsoft.com/cs-cz/dynamics-365/pricing-overview, trust.microsoft.com, microsoft.com/cs-cz/dynamics-365/solutions/ai, microsoft.com/cs-cz/isv/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Dynamics 365 Business Central's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Dynamics 365 Business Central, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Dynamics 365 Business Central by email, built from the raw record of the edition. It shows:
- where Microsoft Dynamics 365 Business Central is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Dynamics 365 Business Central, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.