AI Indexes
Finance AI Index
September 2026 Edition, published September 17, 2026 · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › Planning and analysis › SaaS metrics › Small business › September 2026 Edition

SaaS metrics and analytics for small business buyers

Asked as “SaaS metrics dashboard”, and as “ARR analytics tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
53%
Clear leader
53ChartMogul26ProfitWell Metrics13Baremetrics08others

53% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01ChartMogul53%7%69endorsed leader
02ProfitWell Metrics26%6%51accepted challenger
03Baremetrics13%17%66accepted challenger
04Databox2%6%35accepted challenger
05Looker Studio Lab in the set2%15%20accepted challenger
Show the seven products at 0%, ordered by negative rate
12Tableau0%100%11criticized challenger
11Heap0%67%12criticized challenger
10Amplitude0%52%27criticized challenger
09Microsoft Power BI0%50%10criticized challenger
06Mixpanel0%17%42accepted challenger
07PostHog0%5%20accepted challenger
08Metabase0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Looker Studio is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other eleven models one time of 44. Lab treatment is defined on the method page; the row is marked, not excluded.

All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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04
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07
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01ChartMogul53%
02ProfitWell Metrics26%
03Baremetrics13%
04Databox2%
05Looker Studio2%
06Mixpanel0%
07PostHog0%
08Metabase0%
09Microsoft Power BI0%
10Amplitude0%
11Heap0%
12Tableau0%

What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Perplexity Sonar, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Amplitude
52%
14 of 27 labels negative · 12 of 12 models · 2 hard negative
“Built for enterprise teams; overkill for early-stage companies” Kimi K2, negative prompt
Tableau
100%
11 of 11 labels negative · 9 of 12 models · 7 hard negative
“These are generally overkill for small businesses due to high costs, complexity, and the need for specialized skills.” Mistral Small, negative prompt
Baremetrics
17%
11 of 66 labels negative · 9 of 12 models · 2 hard negative
“Tools to Approach with Caution ... Baremetrics - Red flag: Pricing starts at ~$75/month with no true free plan” Kimi K2, negative prompt
Heap
67%
8 of 12 labels negative · 8 of 12 models · 2 hard negative
“Heap (Free Tier) \u2014 Be Wary ... Pricing is not transparent ... Autocapture creates data bloat” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

75 of 84 answers in this category came back with a source list, from 14 of 12 models: citations where the model returns them, or the search results it consulted. 937 links across 246 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Baremetrics60 answers · 100 citations · 14 models
vendor site · Databox43 answers · 60 citations · 13 models
43 answers · 43 citations · 11 models
vendor site · Younium20 answers · 24 citations · 10 models
17 answers · 21 citations · 9 models
vendor site · ChartMogul17 answers · 20 citations · 7 models
17 answers · 18 citations · 11 models
17 answers · 17 citations · 8 models
16 answers · 16 citations · 7 models
15 answers · 33 citations · 10 models
vendor site · Taskade13 answers · 13 citations · 9 models
vendor site · Paddle12 answers · 15 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best saas metrics dashboard”, “saas metrics dashboard”, “saas metrics tools”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
ChartMogul chartmogul.com53%1771,00044,4672
ProfitWell paddle.com
ProfitWell Metrics 26%, Paddle Retain 2%, Paddle 0%
28%20660,50069,116172,07931
Baremetrics baremetrics.com13%152590342,517266
Databox databox.com2%993,6006860,8614
Looker Studio lookerstudio.google.com2%7540,5004525,456
TrueARR true-arr.com2%1
Mixpanel mixpanel.com0%9712,10045820,284$45811
PostHog posthog.com0%4533,10027125,936120
Metabase metabase.com0%3714,80033760,1511
Geckoboard geckoboard.com0%148801545,45057

Google's top ten for the three searches hold 21 sites; 1 of them are among the sites the models cited here (baremetrics.com). The first result for “best saas metrics dashboard” is uxcam.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best SaaS metrics dashboard for a small B2B company?”Paraphrase“Which ARR analytics tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top SaaS metrics tools for a small team and how do they differ?”Budget-constrained“What is the best SaaS metrics dashboard for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a SaaS metrics dashboard. What should we look at?”Negative“Which SaaS metrics tools should a small business avoid or be cautious about?”
Claude Haiku 4.5ChartMogul
Three alternativesBaremetrics, Looker Studio, ProfitWell Metrics
ChartMogul, ProfitWell MetricsChanged
Three alternativesBaremetrics, June.so, Younium
Metabase
Eight alternativesAmplitude, Baremetrics, Basedash, ChartMogul, Hex, Mixpanel, Omni, Sigma Computing
ChartMogul, ProfitWell Metrics
Three alternativesBaremetrics, Looker Studio, Metabase
no first choicenothing named
GPT-5.4 miniChartMogul
Two alternativesBaremetrics, ProfitWell Metrics
against: Amplitude, Mixpanel
ChartMogulHeld
Two alternativesBaremetrics, Maxio Metrics
Baremetrics, ChartMogul
Five alternativesAmplitude, Mixpanel, Paddle, PostHog, ProfitWell Metrics
ProfitWell Metrics
One alternativeChartMogul
no first choicenothing named
Gemini 3.5 FlashChartMogul
Seven alternativesAmplitude, Baremetrics, Databox, Metabase, Mixpanel, PostHog, ProfitWell Metrics
ChartMogulHeld
Three alternativesBaremetrics, Chartsy, ProfitWell Metrics
ProfitWell Metrics
Four alternativesBaremetrics, ChartMogul, Mixpanel, PostHog
against: Amplitude
ChartMogul, ProfitWell Metrics
Four alternativesDatabox, Google Analytics, June.so, PostHog
against: Amplitude, Google Sheets, Looker Studio, Mixpanel
Baremetrics, ChartMogul
One alternativeProfitWell Metrics
against: Amplitude, Chargebee, Heap, Looker Studio, Maxio Metrics, Microsoft Power BI, Mixpanel, Paddle Retain, Recurly, Stripe Billing, Stripe Sigma, Tableau
Perplexity SonarBaremetrics
Two alternativesChartMogul, Mixpanel
against: Maxio Metrics
Baremetrics, ChartMogulChanged
Three alternativesMaxio Metrics, Younium, m3ter
Baremetrics, ProfitWell Metrics
Six alternativesDatabox, Klipfolio, Metabase, Mixpanel, PostHog, Stripe Sigma
ChartMogul
Two alternativesMixpanel, ProfitWell Metrics
no first choiceagainst: Amplitude, Google Analytics, Heap, Microsoft Power BI, Tableau, Whatagraph
Grok 4.1 FastChartMogul
Five alternativesBaremetrics, Databox, Looker Studio, Microsoft Power BI, ProfitWell Metrics
ChartMogulHeld
One alternativeBaremetrics
ProfitWell Metrics, StripeReport
Two alternativesBaremetrics, ChartMogul
Paddle Retain
Four alternativesChartMogul, Databox, Looker Studio, Mixpanel
against: Baremetrics
no first choiceagainst: Amplitude, Baremetrics, ChartMogul, Datadog, Domo, Heap, Looker, Maxio Metrics, Qlik, Tableau
Mistral SmallBaremetrics
Two alternativesDatabox, Mixpanel
ChartMogulChangedBaremetrics, ChartMogul
One alternativeProfitWell Metrics
against: Databox
ProfitWell Metrics
Three alternativesChartMogul, Databox, Looker Studio
no first choiceagainst: Amplitude, Baremetrics, Domo, Heap, Looker, Qlik, Sisense, Tableau
DeepSeek V4 FlashChartMogul
Four alternativesBaremetrics, Databox, Mixpanel, ProfitWell Metrics
ChartMogulHeld
One alternativeBaremetrics
against: Chargebee, ProfitWell Metrics
ChartMogul
Six alternativesAmplitude, Baremetrics, Databox, Mixpanel, PostHog, ProfitWell Metrics
ProfitWell Metrics
Four alternativesBaremetrics, ChartMogul, Databox, Looker Studio
ChartMogul, ProfitWell Metrics
Three alternativesBaremetrics, Databox, Mixpanel
against: Amplitude, Apache Superset, Baremetrics, Domo, Heap, Looker, Qlik, Tableau, dbt
Llama 4 Maverickno first choiceBaremetrics, ChartMogul, TrueARRChangedno first choiceProfitWell Metrics
Three alternativesBaremetrics, ChartMogul, Looker Studio
no first choiceagainst: Amplitude, Baremetrics, Looker, Tableau
Qwen 3.7 FlashChartMogul
Three alternativesLooker Studio, Supermetrics, Vitally
ChartMogulHeld
Three alternativesDryrun, Looker Studio, Supermetrics
against: ProfitWell Metrics
Amplitude, Baremetrics, Mixpanel
Four alternativesChartMogul, Google Analytics, PostHog, ProfitWell Metrics
against: Pendo
Baremetrics
Three alternativesChartMogul, Kodo, Looker Studio
no first choiceagainst: Microsoft Power BI, Tableauagainst: Amplitude, Baremetrics, Chargebee, ChartMogul, Domo, Heap, Looker, Mixpanel, ProfitWell Metrics, QlikSense, Tableau, Zuora
Kimi K2ProfitWell Metrics
Two alternativesBaremetrics, ChartMogul
ChartMogulChanged
Two alternativesBaremetrics, ProfitWell Metrics
ProfitWell Metrics
Four alternativesBaremetrics, ChartMogul, Databox, Mixpanel
ProfitWell Metrics
Four alternativesChartMogul, Databox, Google Sheets, Mixpanel
no first choiceagainst: Amplitude, Baremetrics, FullStory, Maxio Metrics, Mixpanel
GLM 4.7 FlashXChartMogul, Databox
Four alternativesBaremetrics, Microsoft Power BI, Mixpanel, ProfitWell Metrics
ChartMogulChanged
Two alternativesBaremetrics, ProfitWell Metrics
Baremetrics, ChartMogul
Three alternativesDatabox, Mixpanel, ProfitWell Metrics
Looker Studio, ProfitWell Metrics
Five alternativesAgencyAnalytics, ChartMogul, Databox, Metabase, Mixpanel
no first choiceagainst: ChartMogul, Facebook Business Tools, Google Analytics, HubSpot
MiniMax M2.5Baremetrics
Four alternativesChartMogul, Metabase, ProfitWell Metrics, Totango
against: Gainsight, Looker, Maxio Metrics, Tableau
ChartMogulChanged
Two alternativesBaremetrics, ProfitWell Metrics
Baremetrics, Mixpanel
Three alternativesChartMogul, Databox, PostHog
ProfitWell Metrics
Five alternativesBaremetrics, ChartMogul, Databox, Mixpanel, PostHog
no first choiceagainst: Amplitude, Baremetrics, Databox, Domo, Google Analytics, Heap, Looker, Looker Studio, Microsoft Power BI, Mixpanel, Qlik, Tableau
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:35yes96 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:55yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:15yes1522 s
Direct recommendationPerplexity Sonarsonar2026-10-01 08:03yes384 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:12yes2310 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-01 08:47yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 09:25yes1935 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:25yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:14no035 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:57yes1428 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 11:02yes1020 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:31no045 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 08:58yes97 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:24yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:59yes1825 s
ParaphrasePerplexity Sonarsonar2026-10-01 11:12yes233 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:55yes206 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-01 09:54yes52 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 07:49yes2225 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:16yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:00no029 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:52yes1118 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:56yes1368 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:12yes1026 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 09:14yes108 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:40yes47 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:25yes2026 s
ComparativePerplexity Sonarsonar2026-10-01 07:36yes194 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 11:04yes198 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-01 07:42yes109 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:10yes2338 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:01yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 11:06yes1540 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-01 09:10yes921 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:31yes2026 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:39yes1532 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:11yes108 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:15yes24 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 08:36yes1618 s
Budget constrainedPerplexity Sonarsonar2026-10-01 09:38yes193 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 07:54yes198 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 10:22yes54 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:41yes1725 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:55yes51 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 10:41no028 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:24yes1828 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 08:16yes2048 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 07:45yes849 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 10:16no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 09:13no06 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-01 10:17yes1225 s
Scale constrainedPerplexity Sonarsonar2026-10-01 07:31yes154 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 09:04yes138 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-01 09:20no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 11:16yes1544 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 09:10yes52 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 07:45no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-01 10:50yes1519 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:37yes1510 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:48no09 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-01 07:52yes107 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-01 10:02yes48 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-01 09:25yes1326 s
Negative framingPerplexity Sonarsonar2026-10-01 09:37yes185 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-01 10:45yes208 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-01 11:26yes97 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-01 10:50yes2542 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-01 08:09yes51 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-01 08:14yes1033 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-01 08:30yes2323 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-01 09:27yes1475 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-01 10:15yes865 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Google Looker Studio read as Looker Studio
Google Looker Studio (formerly Data Studio) read as Looker Studio
Maxio read as Maxio Metrics
Maxio (formerly SaaSOptics) read as Maxio Metrics
Paddle's ProfitWell Metrics read as Paddle Retain
PowerBI read as Microsoft Power BI
ProfitWell read as ProfitWell Metrics
ProfitWell (Paddle Metrics) read as ProfitWell Metrics
ProfitWell (by Paddle) read as ProfitWell Metrics
ProfitWell (now Paddle Metrics) read as ProfitWell Metrics
ProfitWell (now Paddle Retain) read as ProfitWell Metrics
ProfitWell (now Paddle) read as ProfitWell Metrics
ProfitWell / Paddle Metrics read as ProfitWell Metrics
ProfitWell/Paddle read as ProfitWell Metrics
SaaSOptics read as Maxio Metrics
Sigma read as Sigma Computing
Taskade read as Taskade Genesis
Taskade (Genesis) read as Taskade Genesis
Unresolved, counted raw
Baremetrics Recover
Churn Buster
Churnkey
Churnly
Cumul.io
Facebook Business Tools
GA4 with Looker Studio
Keen IO
Kodo
Measure
Omni
QlikSense
Radar
Revova
Salesforce Analytics
Stripe Billing's built-in analytics
Stripe Dashboard
Stripe's built-in analytics
Discontinued, still offered
No shut-down product was recommended here.
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